The art of identifying online influencers to promote branding
Advertising and Branding | (0)
The first step to reaching Influencers (who can provide a tangible lift for your brand) is learning how to single them out amidst the Internet buzz. This may seem like finding needles in haystacks initially, but a true trendsetter has the ability to make an announcement and generate a spike of activity in the digital world, similar to the wake created when a large ship passes by. These spikes can be measured in the form of how many people are in that person’s sphere of influence. Once you recognize the spikes, you can spot the Influencer creating them.
Locating these ripples ...