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• 12.07.11
  5 Steps to Lead Generation using Twitter: Social Lead Generation Lead generation | (0)

  Not too long ago, we discussed Social Lead Generation on the blog and our other social platforms. This week, we dig further into it and present to you 5 ways one can generate leads using Twitter. Trish Burtuzzi, in one of his posts on The Bridge Group's blog shares these tricks. 1. Follow your prospects: It is not always easy to find your prospects on Twitter as they may not be using their full names. Use the search function in twitter and/or google their name plus the word twitter. If you can’t find them then simply ask if they tweet the ...

  Tagged: Lead Generation using twitter, Lead Scoring, prospects, Sales using twitter, Social Lead generation, Social Networking, twitter
  
• 12.02.11
  Prerequisites for marketers who wish to use Social Media for Lead Generation Lead generation, Social Media Marketing | (0)

  There are a couple of important factors to consider when investing in Social Media for lead generation: Your social media team size. The amount of time you're willing to invest in Social Media. These two factors should allow you to carefully choose the Social Media channels you can invest it. For instance, Twitter would require a relatively smaller investment in terms of time and effort than say Digg or Mixx. Also, a one or two person Social media team would mean that you are better off concentrating your efforts only on a select few Social Media Channels (My opinion, people may choose to spread their efforts). Once you ...

  Tagged: dell, Lead Gen, Social Lead generation, Social Media Marketing
  
• 11.15.11
  Conventional Marketing VS Social Media Marketing: Importance of a content based approach Social Media Marketing | (0)

  Sure, everyone says you should be using social media, but can you really use it effectively for the critical tasks you get paid to accomplish as a marketing professional, like lead generation and helping your company’s sales team move the needle? Truth be told, no one is an expert here. Social media is new to all of us, and even the founders of big social sites like Facebook and Twitter are still searching for their business models by changing a little everyday. However, social media is at the same early stage of development that ...

  Tagged: B2B Marketing and Sales, Content Marketing, Conventional Marketing Vs Social Media, Social Lead generation, Social Media Marketing
  
• 05.05.11
  7 ways the ‘Sales Lead Qualification Process’ helps you generate revenue Lead generation | (0)

  Time and money being highly limited resources, carefully making use of each for sales lead generation and a follow up on prospective clients is the key to building a profitable business. And regardless of whether you have a small or large business, this rule applies almost all the time. Whether you're a solo-entrepreneur/consultant or have a staff to help you generate revenue, the question is ‘how can make the most of each and every sales lead that comes your way?’. Developing a simple process -- a "sales lead qualification process" is the answer to it. A sales lead qualification process helps you ...

  Tagged: B2B Marketing, Lead generation, Lead Generation Process, Revenue, Sales Lead qualification process, Sales Leads, Social Lead generation
  
• 04.26.11
  3 steps to give your Social Lead Generation Process a kick start Lead generation | (3)

  ‘Social Lead Generation’, as Christopher Hosford explains in his post, 'Social lead generation: A work in progress' , is the use of social media for lead generation purposes among digital marketers. Here are a few steps to successfully implement Social Lead Generation Process: 1. Be an active participant: Being a part of social media as a brand or company helps you know what your clients are talking about. It gives you a starter for your next marketing campaign and social media being considerably inexpensive, leaves you with opportunities to experiment with. Participating in social media conversations often makes you more approachable from the client’s ...

  Tagged: b2b, B2B Marketing, Facebook, Lead generation, lead nurturing, linkedin, marketing, Social Lead generation, social media, Social Media Statistics, twitter
  

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