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• 01.13.12
  Blogs and Banter in the world of brands: 8 Things you ought to know about blogging Social Media Marketing | (0)

  1) Blogs are not about the media, but about democracy Everyone is a reporter, you know. As a representative of the communications department, one can’t help but agree with it. Imagine a world where everyone had a secret diary which everyone else could read. It is nearly that bad. 2) Blogs are not about recall -- they are about reputation "Recall" is a 20th Century expression, smugly portrayed by ad men and monopolistic publishers and broadcasters. People will remember your brand, but HOW THEY FEEL depends on what/how bloggers think of you to be. Think about it. 3) Blogs wear pyjamas Whatever blogs are, they ...

  Tagged: B2B Marketing, Blogging, Content strategy, Content Writing, Corporate Blogging, ORM, SEO, Social Media Marketing
  
• 01.09.12
  5 Things to keep in mind before creating a content strategy for your B2B Blog Advertising and Branding, Social Media Marketing | (0)

  If your business has decided to jump on the blogwagon, it’s essential to understand exactly what it is that you’re setting out to achieve. Here are 8 great steps for you to follow building your blog strategy: 1. Who Is Your Target Audience? First, who are you writing your blog for? Do your target audience necessarily understand the technicalities that you want to highlight through your blog? Specialists within any industry have a tendency to speak in jargon rather than in ‘real world’ speak. Decode this language for your readers if you ever wish to gain readership. 2. How Are You Going to ...

  Tagged: B2B Blog Strategy, B2B Marketing, Blogging, Content strategy, Maintaining a blog, SEO, Social Media Marketing, Starting a blog
  
• 06.08.11
  SEO Revolution: Google’s +1 Button, Twitter’s Follow Button and Facebook’s ‘Like’ Button Social Media Marketing | (0)

  The much-anticipated Google’s ‘+1 button’ and Twitter’s ‘Follow’ buttons for websites have arrived; apart from the existing ‘Like’ button provided by Facebook. Using a self-serve code generator, webmasters can now add the button to their website pages. SEO is all about how well connected your community platforms are. Inculcating these custom tabs will increase the brand awareness and community managers will henceforth end up targeting a larger group of people who may want to connect to a brand through their platform specific preferences. Introduction of these tools and plug-ins is an SEO phenomenon, promoting the existing, ruling social platforms on the internet ...

  Tagged: B2B Marketing, Facebook Like Button, Google +1 button, Key Takeaway for Marketers, SEO, SEO Revolution, Social Media Marketing, Social Media Revolution, Twitter Follow Button
  
• 04.26.11
  Google’s Panda update causes outranking of your original content Social Media Marketing | (1)

  When Google launched Panda update this year, they claimed to have aims towards dropping down the duplicate and notorious websites that may have low quality or unsuitable content. This change, or as Google calls it, ‘improvement’, has created a lot of buzz on the social space because of its effects on websites and illegitimate content being republished. ‘A strange result of this update, which Google’s Search Quality testers were expected to track, but didn't, is that  high-quality, original content produced by the websites who were negatively impacted is now being outranked by the exact same content, republished by scrapers who have given ...

  Tagged: B2B Marketing, Google, Internet Marketing, News, Panda Update, Search engines, SEO, Social Media Marketing, Website
  

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• 5 Things to keep in mind before creating a content strategy for your B2B Blog