Choosing your ‘List Vendor’ is as important as choosing your ‘Prospect’
You are almost ready to execute your marketing campaign for your new service, which is targeted at a new market for your business. As a final step, you need a database of contacts who will be interested in your product. From the many contact databases available, how do you pick the right ones?
This post talks about 3 key elements to consider before you choose a vendor.
1. Communication Plan:
Email communication is powerful and inexpensive. But it is only one communication channel. To move a prospect through your sales pipeline, you need multiple communication channels. How do you integrate direct mail and outbound ...