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• 10.06.11
  Top 10 Lead Generation ideas for your business Lead generation | (0)

  The good news: directly above this bucket are 10 faucets. We can call them "lead faucets." The bad news: many Realtors don't use them. That's unfortunate, because each lead faucet has powerful potential. And just a little tinkering can mean a steady gush of leads that will keep your bucket filled to the brim. Let's look at these 10 'faucets' by Bob Corcoran and how to create a fire hose-strength flow on your lead gen campaigns. 1. Past clients—Vital because their referrals come with an implied endorsement of your services. Put past clients into two categories: A - Those who've given you referrals, and B ...

  Tagged: B2B Lead Gen, Lead Generation Ideas, Lead Generation Tips and best Practices, Sales Funnel
  
• 05.23.11
  Choosing your ‘List Vendor’ is as important as choosing your ‘Prospect’ Database Management | (0)

  You are almost ready to execute your marketing campaign for your new service, which is targeted at a new market for your business. As a final step, you need a database of contacts who will be interested in your product. From the many contact databases available, how do you pick the right ones? This post talks about 3 key elements to consider before you choose a vendor. 1. Communication Plan: Email communication is powerful and inexpensive. But it is only one communication channel. To move a prospect through your sales pipeline, you need multiple communication channels. How do you integrate direct mail and outbound ...

  Tagged: B2B Marketing, Database Management, Database Marketing, Email Marketing, list building, List Building Vendor, Prospect, Sales Funnel
  

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