Landing Page Optimization: How much is too much for testing B2B Lead Generation?
Lead generation | (0)
According to Marketing Sherpa’s Landing Page Handbook, improving your landing pages can increase your conversions by 40% or more. Perhaps the largest difference between business-to-consumer (B2C) and business-to-business (B2B) pay-per-click is that the post-click goal for most B2B marketers is to capture a lead, not make a sale. This means that B2B companies must focus on converting clicks into leads as much as they focus on getting clicks in the first place.
Landing pages are critical to making this happen. From the prospect’s perspective, clicking on your link is easy and doesn't cost (them) anything. In contrast, converting and becoming a lead ...