The role of a Logo in your Branding Strategy: How and Why NexSales chose to rebrand!
When branding is spoken about its not uncommon for people to mistake their logo as their "branding". Your logo is only one piece of your branding strategy, yet powerful. Your logo is a symbol that can provide consumers with instant and powerful brand recognition of your business and the services or products that you offer. They say, ‘A logo is like a small ad for your company’, and without the strategy behind it, a logo can put across the wrong message and in return weaken your brand awareness spread.
Here’s what happened with us:
The mission of our logo was to portray ...