Data Quality: Root Causes of Data Quality Issues for most Companies
The reasons for bad data quality include fast changing business dynamics, systems management gaps, un-controlled application proliferation and people issues. Before one looks at how to improve data, its prudent to understand the root cause, or the events, which result in data quality deterioration or brings out the existing data quality issues.
Business Dynamics Change
• Company expands to new markets.
• Company purchases another company and consolidates varied set of disjoint applications. As the business integrations for acquired or merged businesses is bound by deadlines, many short-cuts are made to 'make it happen', while taking known or unknown risks to the Data ...