3 Dimensions to measuring customer engagement in B2B Marketing
To derive business success in B2B Marketing, a company needs to ensure that it drives customer satisfaction, trust and a positive rapport. This formula is especially effective when thinking about customers - their experiences; what you want them to feel, think and do; and what kind of processes and systems you need to build to support them.
This is an area that can get extremely complex but one of the simplest ways is to look at the three dimensions of Recentcy , Frequency and Value that has been discussed often by marketing practitioners around the globe. This model suggests the following:
- Recentcy - ...