Direct Mailing: 5 steps to a successful campaign
As consumers move their media preferences toward customized, one-to-one vehicles such as iPods, satellite radio and TiVo®, marketers are challenged in managing multi-channel messaging opportunities. That’s why mailstream marketing – the direct mailing of marketing materials that lead to other channels continues to be the fastest way to optimize customer communications.
Traditional mail has maintained a great deal of usefulness, relevance and profit potential in the marketing mix.
According to the Cable & Telecommunications Association, 70 percent of American consumers prefer to receive advertisements and promotions by mail. Letters, including transactional mail, constitute a $36 billion dollar industry in the U.S. alone, ...