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• 01.17.12
  Social media and email marketing in perfect harmony: Ideas to integrate your efforts Email Marketing, Social Media Marketing | (0)

  While many companies utilize both social media and email marketing most companies are missing out on the substantial benefits of integrating the two methods. With integration between your social media and email marketing efforts you can obtain results and discover data that you could have only dreamt about in the past. Here are a few extra things you could do to integrate your social media and email marketing efforts. Social Segmentation: Once you send a campaign you will start to have access to a wealth of social reaction data. You can then segment future campaigns based on that data. You could send ...

  Tagged: Email Marketing, Integrated Efforts, Social Email Marketing, social media, Social Segmentation
  
• 01.03.12
  Why ‘Permission’ is the most important aspect of Email Marketing Email Marketing | (0)

  Interactive aspects of marketing are becoming a larger part of the marketing mix by the day. A certain Forrester report estimates that by 2016, online advertising spend will be equivalent to television spend today. This means marketers will spend $77 billion on interactive marketing alone by 2016. The benefits of professional email marketing have been very strong and clear from the beginning. It was the very first platform many of us have used positively to build our business database. It has experienced quite resurgence ever since, as we all can attest to the massive email marketing we get daily, many of ...

  Tagged: Asking Permission, Can Spam Act, Email Marketing, Email Marketing Ethics
  
• 12.06.11
  Email Marketing Measurement: A complete guide to help you track your efforts Email Marketing | (0)

  Tracking your Email Marketing efforts: Where to start? When all the steps of your email marketing guide have been followed – goals have been set, the email message has been created and distributed, and time comes to track the message. Bounces and opens are mandatory – if people aren’t receiving or opening your message, then there isn’t much to track. According to Monica Sims, “Clicks are a great place to focus when considering the following things”: -          Do the articles interest your customers enough for them to read more? -          Where are people clicking on the message? Are they clicking on promos at the ...

  Tagged: Email Content, Email Lists, Email Marketing, Measuring Emails, Subject lines
  
• 11.14.11
  4 Email Marketing approaches to consider before you run a campaign Email Marketing | (0)

  According to a survey organized by BtoB Magazine in January 2011, 63% of respondents would like to increase spending on email marketing in 2011. This is not surprising since 72% of those respondents answered that Return-of-Investment (ROI) on their email marketing campaigns is excellent. There is a right way and several wrong ways to use email marketing as a tool to increase your prospects list and encourage them to buy from you. This post talks about a need for disciplined approach to the process of Email Marketing, in the areas mentioned below: 1. Strategy: Email Nurturing strategies are a subset to the processes of lead generation ...

  Tagged: A/B testing, B2B Email Marketing, Click through rates, Content Library, Content Marketing, CTR, Email Content, Email Hygiene, Email Marketing, Email Strategy, Opens
  
• 08.24.11
  4 Email Marketing areas you can’t afford to overlook Email Marketing | (0)

  So many people who use email marketing make a mistake of believing that all types of email marketing are effective.  This can’t be further away from the real truth. Many business owners make mistakes in choosing incompatible marketing methods.  This can lead them to making mistakes such as not being well prepared for an increase in customers after successful email marketing, releasing promotional materials that can be deemed as spam, not replying to customer inquiries e.t.c Spam You can make email marketing mistakes that can lead to your email being translated into spam; this can lead your emails to be deleted automatically, ...

  Tagged: Direct Mail, Email List building, Email Marketing, Email Marketing Campaign, Email Marketing Mistakes, Follow-up, Lead Gen
  
• 08.11.11
  Email Marketing vs Social Media Marketing: Weighing B2B Priorities B2B Sales and Marketing, Email Marketing, Social Media Marketing | (0)

  Email Marketing and Social Media seem to have been debated upon for which one proves as a better platform to driving sales and marketing. Both of them have different approaches to B2B and B2C businesses and speaking of B2B, experts argue that Email Marketing wins over Social Media largely. Social media, while still maintaining a somewhat broad presence, in that your "status" is always visible publicly to anyone, also allows you to reach out to specific individuals. There's a sense of personal connection and a two-way dialogue. If you have a big company, you may even begin to see trends of ...

  Tagged: B2B Marketing and Sales, B2B Priorities, Email Marketing, Email v/s Social Media, Newsletters, Social Media Marketing, Social Platforms
  
• 08.04.11
  How to get started with building an Email List yourself: Email Marketing Tactics Database Management | (0)

  Building your email list should be one of your top most critical marketing goals. Every goal needs planning and strategizing. Here are a few tips and best practices for the some of the businesses that still haven’t built an email list of subscribers that can help them with their long term marketing efforts. So, here below are some of the key tactics that can help you build that valuable email list? Understand your who you want to attract (target market) – Like every other marketing activity you plan to do, you must understand who you are trying to attract and why. Use an ...

  Tagged: B2B Marketing, B2B Sales, data Quality, Database Management, Database Marketing, Email Lists, Email Marketing, Email Marketing Lists, list building, List Vendors
  
• 08.03.11
  First Aid Guide for Your Ailing Email Marketing Plan: Tips and Best Practices Email Marketing | (0)

  Get a database. Create a list based on certain criteria. Draft an email message with content from your brochure and send. If it works, send another batch of email. If it doesn’t work, send another batch of emails… Is that how your email marketing has worked so far? Then let’s start with some quick first aid. Preserve life, Prevent Further Injury and Promote Recovery- the three P’s of basic treatment in First Aid are adapted below for your Email Marketing Plan: Preserve life  of list building- Finalize the detailed criteria for list building. Do not choose the filters based on what a ...

  Tagged: B2B Marketing and Sales, Database Marketing, Email Lists, Email Marketing, List Vendors
  
• 06.30.11
  Why Email Marketing cannot be measured by Clickthrough rates alone: Marketing Sherpa Email Marketing Metrics Report Email Marketing | (0)

  Email Marketing being a crucial part of marketing, has become increasingly important to track results. Methods to track your email marketing campaign results have been discussed over time. A recent report by our partners, Marketing Sherpa, reveals that it is not half as crucial what method you use for tracking, if you don’t know what you’re tracking. This statement makes complete sense because metrics are campaign driven. If you have a high clickthrough rate for your Email Marketing Campaign that was meant for brand awareness, it suggests that you have attained your goal. But for a sales campaign or a Landing ...

  Tagged: B2B Marketing and Sales, Email Blasts, Email Marketing, Email Marketing Click Through Rates, Email Marketing Measurement Metrics, Marketing Sherpa Email Marketing Metrics report
  
• 06.21.11
  A complete guide to tips and best practices for Email Marketing Email Marketing | (0)

  Email Marketing is a cost effective alternative to Direct Marketing, but can hardly replace it. Yet, emails are the quickest, cheapest, most delivered and by far, the most simple of all ways to convey your message to anyone across the world. We do not guarantee that email marketing tips and tricks will make you rich overnight. Yet, there are several things that you can use in combination that will drastically improve your results with email marketing. In this article we share with you some of our tips and tricks, as well as go over some of the best practices to ensure that your campaign ...

  Tagged: B2B Email Marketing, B2B Marketing, Best Practices, Email Marketing, Email Marketing Tips, Lead generation, Opt-in Lists, Opt-out, Subscribe
  

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