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• 01.26.12
  8 Reasons to step into Direct Marketing, if you haven’t already Database Management | (0)

  Direct Marketing enables communication with targeted groups of consumers and it helps you build profitable customer relationships.  Here are 8 objectives Direct Marketing will help you achieve. These are also all the reasons you should use DM as a tool to improvise business functioning, especially in B2B Marketing: Generate new business leads and sales Increase sales from existing customers Re-establish relationships with dormant customers Increase customer loyalty Focus your resources where they are likely to generate the best results Speak directly to current and potential customers Track and measure how successful your marketing campaigns are Test your marketing campaigns to see which ones work best The most common form ...

  Tagged: data Quality, Database Management, Direct Mail, Direct Marketing, list building, Telemarketing
  
• 12.15.11
  Exploring Direct Marketing and Building Profitable Relationships B2B Sales and Marketing, Lead generation | (0)

  Direct Marketing enables communication with targeted groups of consumers and it helps you build profitable customer relationships.  It can help you achieve specific objectives such as: Generate new business leads and sales Increase sales from existing customers Re-establish relationships with dormant customers Increase customer loyalty Direct marketing is an especially useful tool for small businesses because it allows you to: Focus your resources where they are likely to generate the best results Speak directly to current and potential customers Track and measure how successful your marketing campaigns are Test your marketing campaigns to see which ones work best The most common form of direct marketing is direct mail– sending letters to targeted ...

  Tagged: B2B Marketing, Direct Marketing, Lead generation, sales
  
• 09.13.11
  Data Quality: Root Causes of Data Quality Issues for most Companies Database Management | (0)

  The reasons for bad data quality include fast changing business dynamics, systems management gaps, un-controlled application proliferation and people issues. Before one looks at how to improve data, its prudent to understand the root cause, or the events, which result in data quality deterioration or brings out the existing data quality issues. Business Dynamics Change •              Company expands to new markets. •              Company purchases another company and consolidates varied set of disjoint applications. As the business integrations for acquired or merged businesses is bound by deadlines, many short-cuts are made to 'make it happen', while taking known or unknown risks to the Data ...

  Tagged: Data Quality Challenges, Data Quality Issues, Database Management, Database Marketing, Direct Marketing, High Data Quality, list building
  

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