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• 06.04.11
  World Environment Day: Digital Marketing doesn’t ‘hug trees’ but helps saves them B2B Sales and Marketing, Social Media Marketing | (0)

  "Average worldwide annual paper consumption is 48 kg per person with North America accounting for over 1/3." - International Institute for Environment and Development (IIED) Paper and energy consumption is ever increasing with the population rising by the minute. With every business, NGO, consultant and even consumers stressing on green alternatives, we decided to examine an existing albeit underrated solution; Digital Marketing. Digital Marketing or Internet Marketing for eco-sustenance is a marketing strategy that reduces dependence upon eco-hazardous marketing and exploitation of scarce valuable energy resources. All of this occurs without making an extra effort to promote the eco-friendly advantages of it. Internet Marketing ...

  Tagged: B2B Marketing, Digital Marketing, Digital Media, Green Alternatives, Green Marketing, Investing in Social Media, Social Media Marketing, World Environment Day
  
• 05.13.11
  Marketers refuse to hire people without a LinkedIn profile Social Media Marketing | (9)

  LinkedIn is powerful. LinkedIn is important. We’ve been told that often as B2B marketers. As social media marketers, we always end up overlooking our own profiles and put in more effort on the assigned brand’s account. It got us thinking when we read about a senior marketing consultant who was out there, and was refusing to hire people because they don't have a LinkedIn Profile. Melodie Tao, of MarketingMelodie.com, in his recent interview with San Diego Reader said, “I won’t consider hiring someone if they don’t have a LinkedIn profile.” When we dug further into this, Guy Kawasaki’s post that mentions these ...

  Tagged: Digital Media, LinkedIn Jobs, LinkedIn Profile, Social Media Marketing. B2B Marketing, Social Presence
  

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