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• 01.25.12
  Steal ideas, not content B2B Sales and Marketing, Social Media Marketing | (0)

  Plagiarism, content duplication and newer Google algorithms that promise numerical weightings to content owners have fought the long war of providing us with Faster results vs Original results. That, we believe, is what gives makes social media its reputation of being unreliable this often. Blaming journalistic ethics, intended readership or even Google for this could be a huge mistake we make for Internet is yet to be an established communication tool; too virtual to be true. Most blogs repost borrowed and unaccredited parts of others work because being interesting on Social Media is not just about having something to say. It’s ...

  Tagged: B2B Content, Blogging, Borrowed Content, Content Duplication, Content Ideas, Content Marketing, Google Algorithms, Plagiarism, Social Media Content, Successful Blogging
  
• 11.15.11
  Conventional Marketing VS Social Media Marketing: Importance of a content based approach Social Media Marketing | (0)

  Sure, everyone says you should be using social media, but can you really use it effectively for the critical tasks you get paid to accomplish as a marketing professional, like lead generation and helping your company’s sales team move the needle? Truth be told, no one is an expert here. Social media is new to all of us, and even the founders of big social sites like Facebook and Twitter are still searching for their business models by changing a little everyday. However, social media is at the same early stage of development that ...

  Tagged: B2B Marketing and Sales, Content Marketing, Conventional Marketing Vs Social Media, Social Lead generation, Social Media Marketing
  
• 11.14.11
  4 Email Marketing approaches to consider before you run a campaign Email Marketing | (0)

  According to a survey organized by BtoB Magazine in January 2011, 63% of respondents would like to increase spending on email marketing in 2011. This is not surprising since 72% of those respondents answered that Return-of-Investment (ROI) on their email marketing campaigns is excellent. There is a right way and several wrong ways to use email marketing as a tool to increase your prospects list and encourage them to buy from you. This post talks about a need for disciplined approach to the process of Email Marketing, in the areas mentioned below: 1. Strategy: Email Nurturing strategies are a subset to the processes of lead generation ...

  Tagged: A/B testing, B2B Email Marketing, Click through rates, Content Library, Content Marketing, CTR, Email Content, Email Hygiene, Email Marketing, Email Strategy, Opens
  
• 09.16.11
  Content Marketing: What’s in a headline? Advertising and Branding, Email Marketing, Social Media Marketing | (0)

  Most social media surveys claim that 80% of readers and viewers get drawn to headlines. If the previous fact left you baffled, statistics state that only 1% of the respondents said that they ignore headlines. We have no doubts about the importance of a headline complementing your content. If you still do, read more. You may never underestimate the power of an impressive headline: Headlines being critical to your success, you may want to ensure that you spend some time to formulate great headlines. Use these tips to formulate a good headline for your content: -          Including a particular word in your ...

  Tagged: b2b email marketing headlines, Content Marketing, how to formulate a headline
  
• 08.31.11
  How much is too much? – Representing a brand on Social Platforms Advertising and Branding, B2B Sales and Marketing, Social Media Marketing | (0)

  As content managers or community managers, it's important to examine how we define content as "fresh" and "important". Is all of our content fresh and important to every one of our Twitter followers? If not, just push it out because it's new and important to you. People must perceive value before they pay attention to your tweets/status/email/mail/voice. Status updates are no more special than any other communication; they're just in a different format. Representing a brand on twitter is different from managing your own accounts. The key is to limit your communications to a few good status updates per day, and find ...

  Tagged: B2B Brand Building, B2B Sales and Marketing, Branding on Facebook, Branding on Twitter, Content Marketing, Content Marketing on Social Media, Social Media Marketing Tips, Tweeting for a Brand
  
• 08.24.11
  Content Marketing Study: Using Twitter to boost your B2B social media marketing message Advertising and Branding, B2B Sales and Marketing, Social Media Marketing | (0)

  We share 27 million pieces of content every day, a new study says, and that number is increasing everyday. But what types of content are consumers more likely to share? It’s a question top-of-mind for big brands and organizations investing in social media outreach. Here’s a hint. For starters, content that is industry-specific is twice as likely to be shared as general information. That’s good news for B2B marketers. No surprise there. The more relevant the detail, the more likely it will be passed around from friend to friend, and co-worker to co-worker. This interesting research by AOL and Nielsen also ...

  Tagged: B2B Content Marketing, B2B Social Media, Content Marketing, Content Marketing Study, Content Sharing, Social Media Marketing Content, Twitter for B2B, Twitter for Business
  
• 08.09.11
  The never ending debate of Free Content vs. Paid Content: Who pays for your free content Advertising and Branding | (0)

  Online publishing / digitization of content has changed the way publishing businesses are run. However, there are these two main things that have changed, evolved, or some say, developed with regards to the availability of content on the web and otherwise: Availability of free content and its significant effect on the patterns of content consumption: The shift of paradigm has probably been the fact that content production and diffusion is now virtually free. The media are free, and you find enough smart, reliable, educated content producers that do that as a hobby, to sustain your researches and needs. To top it all, plagiarising ‘User Generated ...

  Tagged: B2B Content Marketing, Content Marketing, Free Content, Paid Content
  
• 07.27.11
  Community Management: How to build a community around a website that hasn’t been launched? B2B Sales and Marketing | (0)

  You have a website in the making and you want to keep a ready base of customers, fans and passersby for your start-up enthusiastically. As a community manager would suggest, selling the vision of what you want to accomplish with the site, it would be ideal to collect email addresses so you can notify prospects that will be interested to know more about your business when it launches. But that’s not all. Sharing your plans, designing a start page with links to where you want to build your community (e.g. Facebook fan page) are few other things you could work upon. ...

  Tagged: B2B Sales and Marketing, Community Management, Content Marketing, Website Launching Tips
  
• 06.23.11
  Content Marketing: 10 Words to avoid while generating content for your B2B marketing campaign B2B Sales and Marketing | (0)

  Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In today’s social media driven B2B space, Content marketing stresses on delivering high-quality, relevant and valuable information to prospects and customers and in-turn drive profitable consumer action. What you write and present does more than just retaining reader attention and improving your brand loyalty. B2B Marketing and Sales is a content driven genre for the simple reason that it is perceived as a means of persuading decision-making. In simpler words, a prospect will buy if you ...

  Tagged: B2B Marketing, B2B Social Media, Caroline Gilmour, Content Marketing, PR Communication
  
• 06.18.11
  Social Media Marketing: Ways to get your consumers to spread the word using Blogs and Forums Social Media Marketing | (0)

  Social Media Marketing is a wide-spread phenomenon. It’s a green alternative, a cost efficient marketing tactic and a two way communication streak. But there’s more to Social Media than just social networking sites. Content Marketing is an important factor of Social Media and is increasingly gaining substance. ‘Blogs’ and ‘Forums’ are coming to become an integral part of it. One of the attractions of social media is that it gives customers a way to get more personal with your company. It allows them to feel that they are special because you are making yourself accessible to them. Even if you aren't ...

  Tagged: B2B Marketing, B2B Social Media, Content Marketing, Cost Efficient Marketing, Green Marketing, Green Solutions, Social Communication, Social Media Marketing, Viral Marketing, Word-of-mouth
  

• « Previous Entries

recent posts

• 8 Reasons to step into Direct Marketing, if you haven’t already
• Steal ideas, not content
• 3 Effortless ways to build a list yourself
• Social media and email marketing in perfect harmony: Ideas to integrate your efforts
• Blogs and Banter in the world of brands: 8 Things you ought to know about blogging
• A good time to invest in Social Media, or not: Find out what’s best for your business
• 5 Things to keep in mind before creating a content strategy for your B2B Blog