4 Email Marketing approaches to consider before you run a campaign
Email Marketing | (0)
According to a survey organized by BtoB Magazine in January 2011, 63% of respondents would like to increase spending on email marketing in 2011. This is not surprising since 72% of those respondents answered that Return-of-Investment (ROI) on their email marketing campaigns is excellent.
There is a right way and several wrong ways to use email marketing as a tool to increase your prospects list and encourage them to buy from you. This post talks about a need for disciplined approach to the process of Email Marketing, in the areas mentioned below:
1. Strategy:
Email Nurturing strategies are a subset to the processes of lead generation ...
Tagged:
A/B testing,
B2B Email Marketing,
Click through rates,
Content Library,
Content Marketing,
CTR,
Email Content,
Email Hygiene,
Email Marketing,
Email Strategy,
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