• home
• About
• browse ↓

• « Previous Entries

The Archives

• 01.13.12
  Blogs and Banter in the world of brands: 8 Things you ought to know about blogging Social Media Marketing | (0)

  1) Blogs are not about the media, but about democracy Everyone is a reporter, you know. As a representative of the communications department, one can’t help but agree with it. Imagine a world where everyone had a secret diary which everyone else could read. It is nearly that bad. 2) Blogs are not about recall -- they are about reputation "Recall" is a 20th Century expression, smugly portrayed by ad men and monopolistic publishers and broadcasters. People will remember your brand, but HOW THEY FEEL depends on what/how bloggers think of you to be. Think about it. 3) Blogs wear pyjamas Whatever blogs are, they ...

  Tagged: B2B Marketing, Blogging, Content strategy, Content Writing, Corporate Blogging, ORM, SEO, Social Media Marketing
  
• 01.09.12
  5 Things to keep in mind before creating a content strategy for your B2B Blog Advertising and Branding, Social Media Marketing | (0)

  If your business has decided to jump on the blogwagon, it’s essential to understand exactly what it is that you’re setting out to achieve. Here are 8 great steps for you to follow building your blog strategy: 1. Who Is Your Target Audience? First, who are you writing your blog for? Do your target audience necessarily understand the technicalities that you want to highlight through your blog? Specialists within any industry have a tendency to speak in jargon rather than in ‘real world’ speak. Decode this language for your readers if you ever wish to gain readership. 2. How Are You Going to ...

  Tagged: B2B Blog Strategy, B2B Marketing, Blogging, Content strategy, Maintaining a blog, SEO, Social Media Marketing, Starting a blog
  
• 12.15.11
  Exploring Direct Marketing and Building Profitable Relationships B2B Sales and Marketing, Lead generation | (0)

  Direct Marketing enables communication with targeted groups of consumers and it helps you build profitable customer relationships.  It can help you achieve specific objectives such as: Generate new business leads and sales Increase sales from existing customers Re-establish relationships with dormant customers Increase customer loyalty Direct marketing is an especially useful tool for small businesses because it allows you to: Focus your resources where they are likely to generate the best results Speak directly to current and potential customers Track and measure how successful your marketing campaigns are Test your marketing campaigns to see which ones work best The most common form of direct marketing is direct mail– sending letters to targeted ...

  Tagged: B2B Marketing, Direct Marketing, Lead generation, sales
  
• 12.14.11
  All that you need to know before you create A Google+ Page for your B2B Company Social Media Marketing | (0)

  We know you don’t want yet another platform to put your brand on with Twitter and Facebook being enough to keep up with, but Google doesn’t seem to think so. So should you spread yourself even thinner than you already are? Take a look at this Google+ brand page breakdown from by Information Architect, Micah France, and Social Media Manager, Andy DeBrunner, of the B2B Insights Blog and determine for yourself whether you should create a page for your B2B company: “Search & “Direct Connect” (Andy) Probably the biggest factor in the “definitely create a G+ page no matter what” column would be ...

  Tagged: B2B Lead Generation, B2B Marketing, Google+ for brands, Social Media Marketing
  
• 11.11.11
  3 Dimensions to measuring customer engagement in B2B Marketing B2B Sales and Marketing | (0)

  To derive business success in B2B Marketing, a company needs to ensure that it drives customer satisfaction, trust and a positive rapport. This formula is especially effective when thinking about customers - their experiences; what you want them to feel, think and do; and what kind of processes and systems you need to build to support them. This is an area that can get extremely complex but one of the simplest ways is to look at the three dimensions of Recentcy , Frequency and Value that has been discussed often by marketing practitioners around the globe. This model suggests the following: - Recentcy - ...

  Tagged: B2B Marketing, crm, Customer Engagement, Customer Satisfaction, Lead Gen
  
• 10.29.11
  Marketing Sherpa B2B Summit 2011: Insights from the insiders B2B Sales and Marketing | (0)

  Having been a part of two of the most impressive and informative summits of the year; Marketing Sherpa B2B Summit 2011(Boston and San Francisco), we at NexSales see no reason to keep the knowledge and marketing tips from you. Here is a list of some amazing ideas that were shared at the summit by our very own industry experts. We don’t guarantee you a definite increase in ROI, but you’re sure to go back to work on Monday with a bunch of insights you could implement in your campaigns. Here is a list of ideas we’ve compiled, which have generously been ...

  Tagged: B2B Marketing, Daniel Burstein, Dr. Flint McGlaughlin, Email Marketing Insights, Jay Baer, Kristin Zhivago, Marketing funnel, Marketing Sherpa B2B Summit 2011
  
• 08.04.11
  How to get started with building an Email List yourself: Email Marketing Tactics Database Management | (0)

  Building your email list should be one of your top most critical marketing goals. Every goal needs planning and strategizing. Here are a few tips and best practices for the some of the businesses that still haven’t built an email list of subscribers that can help them with their long term marketing efforts. So, here below are some of the key tactics that can help you build that valuable email list? Understand your who you want to attract (target market) – Like every other marketing activity you plan to do, you must understand who you are trying to attract and why. Use an ...

  Tagged: B2B Marketing, B2B Sales, data Quality, Database Management, Database Marketing, Email Lists, Email Marketing, Email Marketing Lists, list building, List Vendors
  
• 08.01.11
  The role of a Logo in your Branding Strategy: How and Why NexSales chose to rebrand! Advertising and Branding | (0)

  When branding is spoken about its not uncommon for people to mistake their logo as their "branding". Your logo is only one piece of your branding strategy, yet powerful. Your logo is a symbol that can provide consumers with instant and powerful brand recognition of your business and the services or products that you offer. They say, ‘A logo is like a small ad for your company’, and without the strategy behind it, a logo can put across the wrong message and in return weaken your brand awareness spread. Here’s what happened with us: The mission of our logo was to portray ...

  Tagged: Advertising, B2B Marketing, Branding, Logo Branding, Logo Rebranding, marketing, Sales and Marketing
  
• 07.25.11
  Why B2B Marketing is similar to ‘Barter System’ and its Marketing takeaway B2B Sales and Marketing | (0)

  When marketing is discussed, types and methods of marketing are laid down and pondered upon. Whether it is Direct Marketing, Social Media Marketing, Telemarketing or plain blogging, what matters most is what you provide and how your consumers and prospects can make the most of it. In all precision, Marketing is more about what your consumers take back home and what they do with it. You own Apple and you have an upcoming product update release; just talking about your product and its features is enough to generate hoolah in the market. But not every company is Apple and not every ...

  Tagged: B2B Marketing, Barter System Marketing, Social Media Marketing
  
• 07.04.11
  Using Facebook for B2B Social Media Marketing: Success Stories Social Media Marketing | (0)

  Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a Business Page for their B2B Company.  According to Jeffery L Cohen, “There are two basic things you need to know about managing a Facebook Page for a B2B company. The first is that you must post compelling content that people who like the Page will engage with. This is especially true since Facebook introduced the EdgeRank algorithm, which only shows popular content in the newsfeed. The second thing to know is that you ...

  Tagged: b2b, B2B Marketing, Facebook
  

• « Previous Entries

recent posts

• 8 Reasons to step into Direct Marketing, if you haven’t already
• Steal ideas, not content
• 3 Effortless ways to build a list yourself
• Social media and email marketing in perfect harmony: Ideas to integrate your efforts
• Blogs and Banter in the world of brands: 8 Things you ought to know about blogging
• A good time to invest in Social Media, or not: Find out what’s best for your business
• 5 Things to keep in mind before creating a content strategy for your B2B Blog