Blogs and Banter in the world of brands: 8 Things you ought to know about blogging
1) Blogs are not about the media, but about democracy
Everyone is a reporter, you know. As a representative of the communications department, one can’t help but agree with it. Imagine a world where everyone had a secret diary which everyone else could read. It is nearly that bad.
2) Blogs are not about recall -- they are about reputation
"Recall" is a 20th Century expression, smugly portrayed by ad men and monopolistic publishers and broadcasters. People will remember your brand, but HOW THEY FEEL depends on what/how bloggers think of you to be. Think about it.
3) Blogs wear pyjamas
Whatever blogs are, they ...