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• 11.15.11
  Conventional Marketing VS Social Media Marketing: Importance of a content based approach Social Media Marketing | (0)

  Sure, everyone says you should be using social media, but can you really use it effectively for the critical tasks you get paid to accomplish as a marketing professional, like lead generation and helping your company’s sales team move the needle? Truth be told, no one is an expert here. Social media is new to all of us, and even the founders of big social sites like Facebook and Twitter are still searching for their business models by changing a little everyday. However, social media is at the same early stage of development that ...

  Tagged: B2B Marketing and Sales, Content Marketing, Conventional Marketing Vs Social Media, Social Lead generation, Social Media Marketing
  
• 11.07.11
  Landing Page Optimization: How much is too much for testing B2B Lead Generation? Lead generation | (0)

  According to Marketing Sherpa’s Landing Page Handbook, improving your landing pages can increase your conversions by 40% or more. Perhaps the largest difference between business-to-consumer (B2C) and business-to-business (B2B) pay-per-click is that the post-click goal for most B2B marketers is to capture a lead, not make a sale. This means that B2B companies must focus on converting clicks into leads as much as they focus on getting clicks in the first place. Landing pages are critical to making this happen. From the prospect’s perspective, clicking on your link is easy and doesn't cost (them) anything. In contrast, converting and becoming a lead ...

  Tagged: B2B Marketing and Sales, Landing Page Optimization, Lead Gen, Lead generation, Lee Odden, LPO, Marketing Sherpa's Landing Page Handbook
  
• 08.11.11
  Email Marketing vs Social Media Marketing: Weighing B2B Priorities B2B Sales and Marketing, Email Marketing, Social Media Marketing | (0)

  Email Marketing and Social Media seem to have been debated upon for which one proves as a better platform to driving sales and marketing. Both of them have different approaches to B2B and B2C businesses and speaking of B2B, experts argue that Email Marketing wins over Social Media largely. Social media, while still maintaining a somewhat broad presence, in that your "status" is always visible publicly to anyone, also allows you to reach out to specific individuals. There's a sense of personal connection and a two-way dialogue. If you have a big company, you may even begin to see trends of ...

  Tagged: B2B Marketing and Sales, B2B Priorities, Email Marketing, Email v/s Social Media, Newsletters, Social Media Marketing, Social Platforms
  
• 08.03.11
  First Aid Guide for Your Ailing Email Marketing Plan: Tips and Best Practices Email Marketing | (0)

  Get a database. Create a list based on certain criteria. Draft an email message with content from your brochure and send. If it works, send another batch of email. If it doesn’t work, send another batch of emails… Is that how your email marketing has worked so far? Then let’s start with some quick first aid. Preserve life, Prevent Further Injury and Promote Recovery- the three P’s of basic treatment in First Aid are adapted below for your Email Marketing Plan: Preserve life  of list building- Finalize the detailed criteria for list building. Do not choose the filters based on what a ...

  Tagged: B2B Marketing and Sales, Database Marketing, Email Lists, Email Marketing, List Vendors
  
• 06.30.11
  Why Email Marketing cannot be measured by Clickthrough rates alone: Marketing Sherpa Email Marketing Metrics Report Email Marketing | (0)

  Email Marketing being a crucial part of marketing, has become increasingly important to track results. Methods to track your email marketing campaign results have been discussed over time. A recent report by our partners, Marketing Sherpa, reveals that it is not half as crucial what method you use for tracking, if you don’t know what you’re tracking. This statement makes complete sense because metrics are campaign driven. If you have a high clickthrough rate for your Email Marketing Campaign that was meant for brand awareness, it suggests that you have attained your goal. But for a sales campaign or a Landing ...

  Tagged: B2B Marketing and Sales, Email Blasts, Email Marketing, Email Marketing Click Through Rates, Email Marketing Measurement Metrics, Marketing Sherpa Email Marketing Metrics report
  
• 06.03.11
  News Update: LinkedIn rumoured to introduce ‘One Click Job Application Plug-in! B2B Sales and Marketing, Social Media Marketing | (0)

  A recent Mashable report states that, LinkedIn, the professional networking site, is soon to launch a ‘Job Application Button/Plug-in’ which would enable applicants to submit their LinkedIn profiles as their resume. Networking, job-seeking and the HR industry will hereby rejoice assuming your next job employer or employee will be just a click away. According to GigaOm, LinkedIn earns 43% of its total revenue through their ‘hiring solutions’. This could turn out to be a smart move considering the way LinkedIn has been dominating the professional corner of social media all this while. Here are the details of the ‘Job Application Button/Plug-in’ according ...

  Tagged: B2B Marketing and Sales, GigaOm, HR Industry, Job Application Button, LinkedIn Jobs, Mashable, Social Media Marketing
  

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