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Social Media Marketing

01.25.12

Steal ideas, not content B2B Sales and Marketing, Social Media Marketing | (0)
Plagiarism, content duplication and newer Google algorithms that promise numerical weightings to content owners have fought the long war of providing us with Faster results vs Original results. That, we believe, is what gives makes social media its reputation of being unreliable this often. Blaming journalistic ethics, intended readership or even Google for this could be a huge mistake we make for Internet is yet to be an established communication tool; too virtual to be true. Most blogs repost borrowed and unaccredited parts of others work because being interesting on Social Media is not just about having something to say. It’s ...
01.17.12

Social media and email marketing in perfect harmony: Ideas to integrate your efforts Email Marketing, Social Media Marketing | (0)
While many companies utilize both social media and email marketing most companies are missing out on the substantial benefits of integrating the two methods. With integration between your social media and email marketing efforts you can obtain results and discover data that you could have only dreamt about in the past. Here are a few extra things you could do to integrate your social media and email marketing efforts. Social Segmentation: Once you send a campaign you will start to have access to a wealth of social reaction data. You can then segment future campaigns based on that data. You could send ...
01.13.12

Blogs and Banter in the world of brands: 8 Things you ought to know about blogging Social Media Marketing | (0)
1) Blogs are not about the media, but about democracy Everyone is a reporter, you know. As a representative of the communications department, one can’t help but agree with it. Imagine a world where everyone had a secret diary which everyone else could read. It is nearly that bad. 2) Blogs are not about recall -- they are about reputation "Recall" is a 20th Century expression, smugly portrayed by ad men and monopolistic publishers and broadcasters. People will remember your brand, but HOW THEY FEEL depends on what/how bloggers think of you to be. Think about it. 3) Blogs wear pyjamas Whatever blogs are, they ...
01.11.12

A good time to invest in Social Media, or not: Find out what’s best for your business Social Media Marketing | (0)
As of mid 2011, 44-percent of Fortune 500 companies didn’t have a Facebook account and another 40-percent don’t have a Twitter presence. These companies –with a vastness of resources haven’t taken the time to ask their in-house IT guys to set up a simple Facebook page? With online communities blooming, we have had to fight, tooth-and-nail, to get a serious audience for the question “why?” Why post 5 times a day on Facebook? Why tweet 100 times a month? Why open a seventh branded twitter account? Why get your space carved out on Google+, Foursquare, or the like? Each company needs a ...
01.09.12

5 Things to keep in mind before creating a content strategy for your B2B Blog Advertising and Branding, Social Media Marketing | (0)
If your business has decided to jump on the blogwagon, it’s essential to understand exactly what it is that you’re setting out to achieve. Here are 8 great steps for you to follow building your blog strategy: 1. Who Is Your Target Audience? First, who are you writing your blog for? Do your target audience necessarily understand the technicalities that you want to highlight through your blog? Specialists within any industry have a tendency to speak in jargon rather than in ‘real world’ speak. Decode this language for your readers if you ever wish to gain readership. 2. How Are You Going to ...
12.16.11

Top 8 reasons why people Unfollow or Unlike a brand’s page: Social Media Marketing Social Media Marketing | (0)
When people don’t subscribe to your brand, it seems as though you don’t make enough conversations, But when these consumers click ‘unfollow’ or ‘Unlike’ on brand oages, it’s a call for concern and requires revaluating your campaign content or execution. We have noticed a fan/subscriber 'Unliking' or 'Unfollowing' a brand usually because of one of the following reasons: Being bombarded with too many messages 'Spammed' instead of being 'Marketed' Turning irrelevant and against his likes Engaging content is against his strongest beliefs Poking fun at sensitive issues that might not be related to a fan but is related ...
12.14.11

All that you need to know before you create A Google+ Page for your B2B Company Social Media Marketing | (0)
We know you don’t want yet another platform to put your brand on with Twitter and Facebook being enough to keep up with, but Google doesn’t seem to think so. So should you spread yourself even thinner than you already are? Take a look at this Google+ brand page breakdown from by Information Architect, Micah France, and Social Media Manager, Andy DeBrunner, of the B2B Insights Blog and determine for yourself whether you should create a page for your B2B company: “Search & “Direct Connect” (Andy) Probably the biggest factor in the “definitely create a G+ page no matter what” column would be ...
12.02.11

Prerequisites for marketers who wish to use Social Media for Lead Generation Lead generation, Social Media Marketing | (0)
There are a couple of important factors to consider when investing in Social Media for lead generation: Your social media team size. The amount of time you're willing to invest in Social Media. These two factors should allow you to carefully choose the Social Media channels you can invest it. For instance, Twitter would require a relatively smaller investment in terms of time and effort than say Digg or Mixx. Also, a one or two person Social media team would mean that you are better off concentrating your efforts only on a select few Social Media Channels (My opinion, people may choose to spread their efforts). Once you ...
11.15.11

Conventional Marketing VS Social Media Marketing: Importance of a content based approach Social Media Marketing | (0)
Sure, everyone says you should be using social media, but can you really use it effectively for the critical tasks you get paid to accomplish as a marketing professional, like lead generation and helping your company’s sales team move the needle? Truth be told, no one is an expert here. Social media is new to all of us, and even the founders of big social sites like Facebook and Twitter are still searching for their business models by changing a little everyday. However, social media is at the same early stage of development that ...
10.05.11

Social Network Ad Revenues to Reach $10 Billion Worldwide in 2013: Social Update Advertising and Branding, Social Media Marketing | (0)
LinkedIn ad revenues at $140.8 million this year While many a companies still believe Social Media is a fad, recent findings by eMarketer estimates that Worldwide social network ad revenues will reach $5.54 billion this year, with just under half that amount, $2.74 billion, coming from the US market. Revenue growth is solidly in the double digits in the US, but even more rapid growth elsewhere will mean spending outside the country will account for a slightly greater share each year. By 2013, non-US revenues will make up 51.9% of the total, which will hit nearly $10 billion worldwide. In the US, social ...

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