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Lead generation

12.28.11

8 Sales Lead Generation Methods by Shamus Brown Lead generation | (0)
Shamus Brown, who offers Professional Sales Tips at Industrial Ego sales states that getting more sales leads is one of the most crucial yet difficult tasks. According to him, there are 8 methods of Sales Lead Gen and for a successful B2B brand it is important to know of each one. Shamus further adds that in order to generate sales leads, one needs three things: A written profile of the target prospect, A list of suspects containing potential prospects, A method of reaching the sales prospects. Here are eight proven methods of Mr Shamus Brown where he claims they are of highest importance for reaching ...
12.15.11

Exploring Direct Marketing and Building Profitable Relationships B2B Sales and Marketing, Lead generation | (0)
Direct Marketing enables communication with targeted groups of consumers and it helps you build profitable customer relationships. It can help you achieve specific objectives such as: Generate new business leads and sales Increase sales from existing customers Re-establish relationships with dormant customers Increase customer loyalty Direct marketing is an especially useful tool for small businesses because it allows you to: Focus your resources where they are likely to generate the best results Speak directly to current and potential customers Track and measure how successful your marketing campaigns are Test your marketing campaigns to see which ones work best The most common form of direct marketing is direct mail– sending letters to targeted ...
12.07.11

5 Steps to Lead Generation using Twitter: Social Lead Generation Lead generation | (0)
Not too long ago, we discussed Social Lead Generation on the blog and our other social platforms. This week, we dig further into it and present to you 5 ways one can generate leads using Twitter. Trish Burtuzzi, in one of his posts on The Bridge Group's blog shares these tricks. 1. Follow your prospects: It is not always easy to find your prospects on Twitter as they may not be using their full names. Use the search function in twitter and/or google their name plus the word twitter. If you can’t find them then simply ask if they tweet the ...
12.02.11

Prerequisites for marketers who wish to use Social Media for Lead Generation Lead generation, Social Media Marketing | (0)
There are a couple of important factors to consider when investing in Social Media for lead generation: Your social media team size. The amount of time you're willing to invest in Social Media. These two factors should allow you to carefully choose the Social Media channels you can invest it. For instance, Twitter would require a relatively smaller investment in terms of time and effort than say Digg or Mixx. Also, a one or two person Social media team would mean that you are better off concentrating your efforts only on a select few Social Media Channels (My opinion, people may choose to spread their efforts). Once you ...
11.09.11

Lead Generation and right way to find out the shelf-life of your lead Lead generation | (0)
In today's world everyone is looking for immediate gratification. A good rule of thumb is to followup on a lead within 24 hours but the sooner the better. If you are able to contact your lead immediately, they will still have your product or service on the brain. Strike while the iron is hot. The fact that you start losing value right away is reason enough for you to make every attempt to contact the lead within minutes from the time they submit a web form or leave a message. Here are a few reasons why: It Can Reduce or Eliminate Your Competition Think about ...
11.07.11

Landing Page Optimization: How much is too much for testing B2B Lead Generation? Lead generation | (0)
According to Marketing Sherpa’s Landing Page Handbook, improving your landing pages can increase your conversions by 40% or more. Perhaps the largest difference between business-to-consumer (B2C) and business-to-business (B2B) pay-per-click is that the post-click goal for most B2B marketers is to capture a lead, not make a sale. This means that B2B companies must focus on converting clicks into leads as much as they focus on getting clicks in the first place. Landing pages are critical to making this happen. From the prospect’s perspective, clicking on your link is easy and doesn't cost (them) anything. In contrast, converting and becoming a lead ...
10.06.11

Top 10 Lead Generation ideas for your business Lead generation | (0)
The good news: directly above this bucket are 10 faucets. We can call them "lead faucets." The bad news: many Realtors don't use them. That's unfortunate, because each lead faucet has powerful potential. And just a little tinkering can mean a steady gush of leads that will keep your bucket filled to the brim. Let's look at these 10 'faucets' by Bob Corcoran and how to create a fire hose-strength flow on your lead gen campaigns. 1. Past clients—Vital because their referrals come with an implied endorsement of your services. Put past clients into two categories: A - Those who've given you referrals, and B ...
09.19.11

Lead Generation and Lead Nurturing- Tips to help you make the most of your efforts Lead generation | (0)
If a certain Mr Smith is busy searching for a solution, you generate interest but fail to follow up. How long before you’ve blown your window? He might be real excited right now, but how long does it take for the lustre to wear off and your lead to go elsewhere and begin to lose value? In brief, have you ever considered the shelf life of your lead? ‘As Soon As Possible’ should ideally be your watch word. But ASAP is definitely not the answer if it means that the mismatch between sales process and buying process timing has resulted in ...
09.05.11

Reaching the Decision Makers- Top most B2B Priority and Challenge- Best Practices and Tips B2B Sales and Marketing, Lead generation | (0)
According to David Kirkpatrick, “When anything from cold call sales all the way to reaching out to customers — the gatekeeper. That’s the person somewhere along the trail of that phone call takes that simply says, “No, you cannot speak with that person.”” He makes much sense here. Whether you have a teleprospecting team making these nurturing calls for you or it is the CEO speaking to your most valued customer/business prospect, you must make sure that you have more than just a great script to go all the way. ‘Reaching the decision makers’ has supposedly been the greatest B2B challenge for cold ...
08.16.11

3 Ways to ensure your Lead Generation efforts are not underutilized Lead generation | (0)
You may put a lot of effort and energy into your Lead Gen campaign, but if you're not doing it right, all efforts in vain. Even as conscious businesses here, we may have wasted lead generation measures creating a hole in our profitability. It is important that businesses be protected from the following harmful UU (UnderUtilizing) ways of Lead Generation. Here are the 3 ways: “Build it and they will come”- Social Media is all about mobilizing the correct group of people in a manner suitable to complement your online presence. Entice people, ensure results. It’s also important to have the reasonable ...

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