What makes Email Marketing different?: A piece by Kaitlin Duck Sherwood
Email Marketing has taken off over the years. It has gained popularity and interest with technology and its inexpensive nature. But what makes email marketing different apart from this general differentiation? We couldn't help but share this snippet of an opinion by Kaitlin Duck Sherwood from his essay, with complete rights, on Email Marketing and what makes it different from other marketing forms. Here's what he has to say:
"Electronic communication, because of its speed and broadcasting ability, is fundamentally different from paper-based communication. Because the turnaround time can be so fast, email is more conversational than traditional paper-based media.
In a paper document, ...