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B2B Sales and Marketing

01.25.12

Steal ideas, not content B2B Sales and Marketing, Social Media Marketing | (0)
Plagiarism, content duplication and newer Google algorithms that promise numerical weightings to content owners have fought the long war of providing us with Faster results vs Original results. That, we believe, is what gives makes social media its reputation of being unreliable this often. Blaming journalistic ethics, intended readership or even Google for this could be a huge mistake we make for Internet is yet to be an established communication tool; too virtual to be true. Most blogs repost borrowed and unaccredited parts of others work because being interesting on Social Media is not just about having something to say. It’s ...
01.02.12

New Year Resolutions for Marketers: What’s yours? B2B Sales and Marketing | (0)
Resolutions are meant to be broken, not always, but they do hold a reputation for it. As every industry expert makes resolutions, lays them down and cares to share them with the world; we, at NexSales have taken the liberty to choose the best ones of the clan and present them before you. Even if you don’t follow each one of them till the end of time, they are sure to help you analyse your shortcomings. That, we believe, is a good place to start. Here is a list of New Year Resolutions taken by various marketers around the globe in ...
12.15.11

Exploring Direct Marketing and Building Profitable Relationships B2B Sales and Marketing, Lead generation | (0)
Direct Marketing enables communication with targeted groups of consumers and it helps you build profitable customer relationships. It can help you achieve specific objectives such as: Generate new business leads and sales Increase sales from existing customers Re-establish relationships with dormant customers Increase customer loyalty Direct marketing is an especially useful tool for small businesses because it allows you to: Focus your resources where they are likely to generate the best results Speak directly to current and potential customers Track and measure how successful your marketing campaigns are Test your marketing campaigns to see which ones work best The most common form of direct marketing is direct mail– sending letters to targeted ...
11.11.11

3 Dimensions to measuring customer engagement in B2B Marketing B2B Sales and Marketing | (0)
To derive business success in B2B Marketing, a company needs to ensure that it drives customer satisfaction, trust and a positive rapport. This formula is especially effective when thinking about customers - their experiences; what you want them to feel, think and do; and what kind of processes and systems you need to build to support them. This is an area that can get extremely complex but one of the simplest ways is to look at the three dimensions of Recentcy , Frequency and Value that has been discussed often by marketing practitioners around the globe. This model suggests the following: - Recentcy - ...
10.29.11

Marketing Sherpa B2B Summit 2011: Insights from the insiders B2B Sales and Marketing | (0)
Having been a part of two of the most impressive and informative summits of the year; Marketing Sherpa B2B Summit 2011(Boston and San Francisco), we at NexSales see no reason to keep the knowledge and marketing tips from you. Here is a list of some amazing ideas that were shared at the summit by our very own industry experts. We don’t guarantee you a definite increase in ROI, but you’re sure to go back to work on Monday with a bunch of insights you could implement in your campaigns. Here is a list of ideas we’ve compiled, which have generously been ...
10.10.11

…Because you were guessing: Marketing Mistakes to be wary of B2B Sales and Marketing | (0)
Feeling broken and over-worked even with your marketing efforts lately? Do people take every chance to tell you that 'marketing standard have been low very often'? There has to be something wrong you're doing. Not that you don't know your work. Infact, we argue that you know best, which is why you are, where you are. Everyone makes mistakes and takes hasty decisions, specially us marketers. Given the tight deadlines and delivery pressures, we'd be surprised if you didn't. The biggest mistake, although, you could ever make: Guessing! There’s absolutely no reason for you to not know what your customers are thinking. ...
09.27.11

NexSales at the Marketing Sherpa B2B Summit 2011: Day 1 overview B2B Sales and Marketing | (0)
We’ve heard that a day spend both learning and having fun is a day well spent. This is exactly what we had in mind when we designed B2Bingo for the Marketing Sherpa B2B Summit 2011; a game you play with your phone or tablet as the speakers progress with their speeches to win exciting prizes. Day 1 of this game was intriguing as we witnessed people like: Julie Waite, Daniel Burstein, Michelle Loban, Tod Lebo, Paul Clowe and many others actively participating and tweeting to us. Talking of Speakers, it was a wonderful experience for marketers to receive training from Dr. ...
09.09.11

7 ways to keep your Sales Team motivated: B2B Sales Tips B2B Sales and Marketing | (0)
Many managers mistakenly think that money is the prime motivator for their employees. However, according to surveys by several different companies, money is consistently ranked five or lower by most employees. So if money is not the best way to motivate your team, what is? Employees' three most important issues according to Kelly Robertson from FrugalMarketing.com are: Respect A sense of accomplishment Recognition.Yes, money is important but it is not as critical as these other components. Taking these into consideration, let's explore seven ways to keep your team motivated: 1. Involve them: Many employees want to be involved in the ongoing development and progress of their ...
09.05.11

Reaching the Decision Makers- Top most B2B Priority and Challenge- Best Practices and Tips B2B Sales and Marketing, Lead generation | (0)
According to David Kirkpatrick, “When anything from cold call sales all the way to reaching out to customers — the gatekeeper. That’s the person somewhere along the trail of that phone call takes that simply says, “No, you cannot speak with that person.”” He makes much sense here. Whether you have a teleprospecting team making these nurturing calls for you or it is the CEO speaking to your most valued customer/business prospect, you must make sure that you have more than just a great script to go all the way. ‘Reaching the decision makers’ has supposedly been the greatest B2B challenge for cold ...
08.31.11

How much is too much? – Representing a brand on Social Platforms Advertising and Branding, B2B Sales and Marketing, Social Media Marketing | (0)
As content managers or community managers, it's important to examine how we define content as "fresh" and "important". Is all of our content fresh and important to every one of our Twitter followers? If not, just push it out because it's new and important to you. People must perceive value before they pay attention to your tweets/status/email/mail/voice. Status updates are no more special than any other communication; they're just in a different format. Representing a brand on twitter is different from managing your own accounts. The key is to limit your communications to a few good status updates per day, and find ...

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