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Advertising and Branding

01.09.12

5 Things to keep in mind before creating a content strategy for your B2B Blog Advertising and Branding, Social Media Marketing | (0)
If your business has decided to jump on the blogwagon, it’s essential to understand exactly what it is that you’re setting out to achieve. Here are 8 great steps for you to follow building your blog strategy: 1. Who Is Your Target Audience? First, who are you writing your blog for? Do your target audience necessarily understand the technicalities that you want to highlight through your blog? Specialists within any industry have a tendency to speak in jargon rather than in ‘real world’ speak. Decode this language for your readers if you ever wish to gain readership. 2. How Are You Going to ...
01.06.12

How Internet influences buying decisions and what you should do about it Advertising and Branding | (0)
There was a time when consumers looked out to relatives, friends and/or neighbours while making purchase related decisions. With the ever-emerging Internet, even strangers sharing common ideas have become influencers, says new wisdom on changing market practices. There are many tools to do this, such as a Website recommendation, a voting button, a favourite list. You name it, the internet has it. With economic downturn affecting advertisers, promoting brands through conventional advertising is being re-examined by spenders in a new light amid the rise of new Internet habits. A global study of 17,000 active Internet users across 29 countries conducted by Lodestar ...
12.05.11

Excerpts from the consumers- Hear what they have to say! Advertising and Branding | (0)
On this Monday, as we all struggle back to work leaving our Sunday behind to embrace the world of Marketing and Sales, we at NexSales took the opportunity of compiling a list of quotes from the Consumers to give your week a kickstart. We've been told often the importance of hearing what the consumers say. This list may not be specific to any particular business, but if you're a marketer, you better hear this side of the story. Here is the list of quotes from the ones who buy your products: 1. "We are not eyeballs or end-users or consumers. We are ...
11.16.11

The art of identifying online influencers to promote branding Advertising and Branding | (0)
The first step to reaching Influencers (who can provide a tangible lift for your brand) is learning how to single them out amidst the Internet buzz. This may seem like finding needles in haystacks initially, but a true trendsetter has the ability to make an announcement and generate a spike of activity in the digital world, similar to the wake created when a large ship passes by. These spikes can be measured in the form of how many people are in that person’s sphere of influence. Once you recognize the spikes, you can spot the Influencer creating them. Locating these ripples ...
10.05.11

Social Network Ad Revenues to Reach $10 Billion Worldwide in 2013: Social Update Advertising and Branding, Social Media Marketing | (0)
LinkedIn ad revenues at $140.8 million this year While many a companies still believe Social Media is a fad, recent findings by eMarketer estimates that Worldwide social network ad revenues will reach $5.54 billion this year, with just under half that amount, $2.74 billion, coming from the US market. Revenue growth is solidly in the double digits in the US, but even more rapid growth elsewhere will mean spending outside the country will account for a slightly greater share each year. By 2013, non-US revenues will make up 51.9% of the total, which will hit nearly $10 billion worldwide. In the US, social ...
09.16.11

Content Marketing: What’s in a headline? Advertising and Branding, Email Marketing, Social Media Marketing | (0)
Most social media surveys claim that 80% of readers and viewers get drawn to headlines. If the previous fact left you baffled, statistics state that only 1% of the respondents said that they ignore headlines. We have no doubts about the importance of a headline complementing your content. If you still do, read more. You may never underestimate the power of an impressive headline: Headlines being critical to your success, you may want to ensure that you spend some time to formulate great headlines. Use these tips to formulate a good headline for your content: - Including a particular word in your ...
08.31.11

How much is too much? – Representing a brand on Social Platforms Advertising and Branding, B2B Sales and Marketing, Social Media Marketing | (0)
As content managers or community managers, it's important to examine how we define content as "fresh" and "important". Is all of our content fresh and important to every one of our Twitter followers? If not, just push it out because it's new and important to you. People must perceive value before they pay attention to your tweets/status/email/mail/voice. Status updates are no more special than any other communication; they're just in a different format. Representing a brand on twitter is different from managing your own accounts. The key is to limit your communications to a few good status updates per day, and find ...
08.24.11

Content Marketing Study: Using Twitter to boost your B2B social media marketing message Advertising and Branding, B2B Sales and Marketing, Social Media Marketing | (0)
We share 27 million pieces of content every day, a new study says, and that number is increasing everyday. But what types of content are consumers more likely to share? It’s a question top-of-mind for big brands and organizations investing in social media outreach. Here’s a hint. For starters, content that is industry-specific is twice as likely to be shared as general information. That’s good news for B2B marketers. No surprise there. The more relevant the detail, the more likely it will be passed around from friend to friend, and co-worker to co-worker. This interesting research by AOL and Nielsen also ...
08.09.11

The never ending debate of Free Content vs. Paid Content: Who pays for your free content Advertising and Branding | (0)
Online publishing / digitization of content has changed the way publishing businesses are run. However, there are these two main things that have changed, evolved, or some say, developed with regards to the availability of content on the web and otherwise: Availability of free content and its significant effect on the patterns of content consumption: The shift of paradigm has probably been the fact that content production and diffusion is now virtually free. The media are free, and you find enough smart, reliable, educated content producers that do that as a hobby, to sustain your researches and needs. To top it all, plagiarising ‘User Generated ...
08.08.11

Intense Security measures by Google+ and its effect on brand competition Advertising and Branding, Social Media Marketing | (0)
Few weeks ago, Christian Oestilen of Google daunted businesses for using Google+ with regular profiles. This was because business pages were facing some issues for having a pattern similar to user profiles. Oestilen mentioned in a prior press release that Google will shut down every such profile. However, he assured that by later this year, dedicated pages for businesses will be dished out and very shortly a testing phase will begin to leverage them for this interim period. On July 15th he made a new announcement, which inaugurates this initial phase. In a post, Oestilen asked businesses to apply for being a part of ...

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