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January 2012

The Archives

• 01.26.12
  8 Reasons to step into Direct Marketing, if you haven’t already Database Management | (0)

  Direct Marketing enables communication with targeted groups of consumers and it helps you build profitable customer relationships.  Here are 8 objectives Direct Marketing will help you achieve. These are also all the reasons you should use DM as a tool to improvise business functioning, especially in B2B Marketing: Generate new business leads and sales Increase sales from existing customers Re-establish relationships with dormant customers Increase customer loyalty Focus your resources where they are likely to generate the best results Speak directly to current and potential customers Track and measure how successful your marketing campaigns are Test your marketing campaigns to see which ones work best The most common form ...

  Tagged: data Quality, Database Management, Direct Mail, Direct Marketing, list building, Telemarketing
  
• 01.25.12
  Steal ideas, not content B2B Sales and Marketing, Social Media Marketing | (0)

  Plagiarism, content duplication and newer Google algorithms that promise numerical weightings to content owners have fought the long war of providing us with Faster results vs Original results. That, we believe, is what gives makes social media its reputation of being unreliable this often. Blaming journalistic ethics, intended readership or even Google for this could be a huge mistake we make for Internet is yet to be an established communication tool; too virtual to be true. Most blogs repost borrowed and unaccredited parts of others work because being interesting on Social Media is not just about having something to say. It’s ...

  Tagged: B2B Content, Blogging, Borrowed Content, Content Duplication, Content Ideas, Content Marketing, Google Algorithms, Plagiarism, Social Media Content, Successful Blogging
  
• 01.19.12
  3 Effortless ways to build a list yourself Database Management | (0)

  List Building is not just about earning an income using the Internet. It is also about having a list of active subscribers, converting them into prospects and giving something back to your business.  The key to making sure you succeed is to have reliable marketing tools and quality content to provide your customers and prospects.  What is holding you back from building a list of active subscribers?  Here are 3 list building tips powerful enough to get you started:                   1. Marketing Tools -- investing in a quality autoresponder service or such other marketing tools is the foundation to building your list.  Having the ...

  Tagged: Data Quality. B2B Relationships, Database Management, list building, List building for starters
  
• 01.17.12
  Social media and email marketing in perfect harmony: Ideas to integrate your efforts Email Marketing, Social Media Marketing | (0)

  While many companies utilize both social media and email marketing most companies are missing out on the substantial benefits of integrating the two methods. With integration between your social media and email marketing efforts you can obtain results and discover data that you could have only dreamt about in the past. Here are a few extra things you could do to integrate your social media and email marketing efforts. Social Segmentation: Once you send a campaign you will start to have access to a wealth of social reaction data. You can then segment future campaigns based on that data. You could send ...

  Tagged: Email Marketing, Integrated Efforts, Social Email Marketing, social media, Social Segmentation
  
• 01.13.12
  Blogs and Banter in the world of brands: 8 Things you ought to know about blogging Social Media Marketing | (0)

  1) Blogs are not about the media, but about democracy Everyone is a reporter, you know. As a representative of the communications department, one can’t help but agree with it. Imagine a world where everyone had a secret diary which everyone else could read. It is nearly that bad. 2) Blogs are not about recall -- they are about reputation "Recall" is a 20th Century expression, smugly portrayed by ad men and monopolistic publishers and broadcasters. People will remember your brand, but HOW THEY FEEL depends on what/how bloggers think of you to be. Think about it. 3) Blogs wear pyjamas Whatever blogs are, they ...

  Tagged: B2B Marketing, Blogging, Content strategy, Content Writing, Corporate Blogging, ORM, SEO, Social Media Marketing
  
• 01.11.12
  A good time to invest in Social Media, or not: Find out what’s best for your business Social Media Marketing | (0)

  As of mid 2011, 44-percent of Fortune 500 companies didn’t have a Facebook account and another 40-percent don’t have a Twitter presence. These companies –with a vastness of resources haven’t taken the time to ask their in-house IT guys to set up a simple Facebook page? With online communities blooming, we have had to fight, tooth-and-nail, to get a serious audience for the question “why?” Why post 5 times a day on Facebook? Why tweet 100 times a month? Why open a seventh branded twitter account? Why get your space carved out on Google+, Foursquare, or the like? Each company needs a ...

  Tagged: facebook Fanpage for brands, ROI, social media, Social Media Marketing, Social media Strategy, Social Presence, Twitter Marketing
  
• 01.09.12
  5 Things to keep in mind before creating a content strategy for your B2B Blog Advertising and Branding, Social Media Marketing | (0)

  If your business has decided to jump on the blogwagon, it’s essential to understand exactly what it is that you’re setting out to achieve. Here are 8 great steps for you to follow building your blog strategy: 1. Who Is Your Target Audience? First, who are you writing your blog for? Do your target audience necessarily understand the technicalities that you want to highlight through your blog? Specialists within any industry have a tendency to speak in jargon rather than in ‘real world’ speak. Decode this language for your readers if you ever wish to gain readership. 2. How Are You Going to ...

  Tagged: B2B Blog Strategy, B2B Marketing, Blogging, Content strategy, Maintaining a blog, SEO, Social Media Marketing, Starting a blog
  
• 01.06.12
  How Internet influences buying decisions and what you should do about it Advertising and Branding | (0)

  There was a time when consumers looked out to relatives, friends and/or neighbours while making purchase related decisions. With the ever-emerging Internet, even strangers sharing common ideas have become influencers, says new wisdom on changing market practices. There are many tools to do this, such as a Website recommendation, a voting button, a favourite list. You name it, the internet has it. With economic downturn affecting advertisers, promoting brands through conventional advertising is being re-examined by spenders in a new light amid the rise of new Internet habits. A global study of 17,000 active Internet users across 29 countries conducted by Lodestar ...

  Tagged: Buying decisions, Internet, Social Media Marketing, Social Media vs Advertising, Viral Marketing
  
• 01.03.12
  Why ‘Permission’ is the most important aspect of Email Marketing Email Marketing | (0)

  Interactive aspects of marketing are becoming a larger part of the marketing mix by the day. A certain Forrester report estimates that by 2016, online advertising spend will be equivalent to television spend today. This means marketers will spend $77 billion on interactive marketing alone by 2016. The benefits of professional email marketing have been very strong and clear from the beginning. It was the very first platform many of us have used positively to build our business database. It has experienced quite resurgence ever since, as we all can attest to the massive email marketing we get daily, many of ...

  Tagged: Asking Permission, Can Spam Act, Email Marketing, Email Marketing Ethics
  
• 01.02.12
  New Year Resolutions for Marketers: What’s yours? B2B Sales and Marketing | (0)

  Resolutions are meant to be broken, not always, but they do hold a reputation for it. As every industry expert makes resolutions, lays them down and cares to share them with the world; we, at NexSales have taken the liberty to choose the best ones of the clan and present them before you. Even if you don’t follow each one of them till the end of time, they are sure to help you analyse your shortcomings. That, we believe, is a good place to start. Here is a list of New Year Resolutions taken by various marketers around the globe in ...

  Tagged: New Years Resolutions for Marketers
  

recent posts

• 8 Reasons to step into Direct Marketing, if you haven’t already
• Steal ideas, not content
• 3 Effortless ways to build a list yourself
• Social media and email marketing in perfect harmony: Ideas to integrate your efforts
• Blogs and Banter in the world of brands: 8 Things you ought to know about blogging
• A good time to invest in Social Media, or not: Find out what’s best for your business
• 5 Things to keep in mind before creating a content strategy for your B2B Blog