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December 2011

The Archives

• 12.28.11
  8 Sales Lead Generation Methods by Shamus Brown Lead generation | (0)

  Shamus Brown, who offers Professional Sales Tips at Industrial Ego sales states that getting more sales leads is one of the most crucial yet difficult tasks. According to him, there are 8 methods of Sales Lead Gen and for a successful B2B brand it is important to know of each one. Shamus further adds that in order to generate sales leads, one needs three things: A written profile of the target prospect, A list of suspects containing potential prospects, A method of reaching the sales prospects. Here are eight proven methods of Mr Shamus Brown where he claims they are of highest importance for reaching ...

  Tagged: B2B Lead Generation, Cold Calling, Finding Prospects, Sales Lead Generation, Sales Tips, Seminars, Shamus Brown, Tested Lead Gen Methods, Webinars
  
• 12.16.11
  Top 8 reasons why people Unfollow or Unlike a brand’s page: Social Media Marketing Social Media Marketing | (0)

  When people don’t subscribe to your brand, it seems as though you don’t make enough conversations, But when these consumers click ‘unfollow’ or ‘Unlike’ on brand oages, it’s a call for concern and requires revaluating your campaign content or execution. We have noticed a fan/subscriber 'Unliking' or 'Unfollowing' a brand usually because of one of the following reasons: Being bombarded with too many messages 'Spammed' instead of being 'Marketed' Turning irrelevant and against his likes Engaging content is against his strongest beliefs Poking fun at sensitive issues that might not be related to a fan but is related ...

  Tagged: Brand page, Reasons for follow, Social Media Marketing
  
• 12.15.11
  Unique Ideas for List Building: Microsoft Caselet Database Management | (0)

  Background: One of the major IT clients, Microsoft India, wanted to develop database of software developers and IT architects in India. The client wanted to engage these experts through targeted marketing campaigns for promoting its new tool built on latest technologies. There was approximately 1.5million software professional in India working with IT and Non-IT companies then. This database of 250,000 professionals had to be built in the period of 6 months; the task of collection such a huge database in the permitted time posed a tough challenge in absence of any secondary source of information. Despite the high magnitude of the ...

  Tagged: Case Studies, Database Management, list building, Microsoft
  
• 12.15.11
  Exploring Direct Marketing and Building Profitable Relationships B2B Sales and Marketing, Lead generation | (0)

  Direct Marketing enables communication with targeted groups of consumers and it helps you build profitable customer relationships.  It can help you achieve specific objectives such as: Generate new business leads and sales Increase sales from existing customers Re-establish relationships with dormant customers Increase customer loyalty Direct marketing is an especially useful tool for small businesses because it allows you to: Focus your resources where they are likely to generate the best results Speak directly to current and potential customers Track and measure how successful your marketing campaigns are Test your marketing campaigns to see which ones work best The most common form of direct marketing is direct mail– sending letters to targeted ...

  Tagged: B2B Marketing, Direct Marketing, Lead generation, sales
  
• 12.14.11
  All that you need to know before you create A Google+ Page for your B2B Company Social Media Marketing | (0)

  We know you don’t want yet another platform to put your brand on with Twitter and Facebook being enough to keep up with, but Google doesn’t seem to think so. So should you spread yourself even thinner than you already are? Take a look at this Google+ brand page breakdown from by Information Architect, Micah France, and Social Media Manager, Andy DeBrunner, of the B2B Insights Blog and determine for yourself whether you should create a page for your B2B company: “Search & “Direct Connect” (Andy) Probably the biggest factor in the “definitely create a G+ page no matter what” column would be ...

  Tagged: B2B Lead Generation, B2B Marketing, Google+ for brands, Social Media Marketing
  
• 12.07.11
  5 Steps to Lead Generation using Twitter: Social Lead Generation Lead generation | (0)

  Not too long ago, we discussed Social Lead Generation on the blog and our other social platforms. This week, we dig further into it and present to you 5 ways one can generate leads using Twitter. Trish Burtuzzi, in one of his posts on The Bridge Group's blog shares these tricks. 1. Follow your prospects: It is not always easy to find your prospects on Twitter as they may not be using their full names. Use the search function in twitter and/or google their name plus the word twitter. If you can’t find them then simply ask if they tweet the ...

  Tagged: Lead Generation using twitter, Lead Scoring, prospects, Sales using twitter, Social Lead generation, Social Networking, twitter
  
• 12.06.11
  Email Marketing Measurement: A complete guide to help you track your efforts Email Marketing | (0)

  Tracking your Email Marketing efforts: Where to start? When all the steps of your email marketing guide have been followed – goals have been set, the email message has been created and distributed, and time comes to track the message. Bounces and opens are mandatory – if people aren’t receiving or opening your message, then there isn’t much to track. According to Monica Sims, “Clicks are a great place to focus when considering the following things”: -          Do the articles interest your customers enough for them to read more? -          Where are people clicking on the message? Are they clicking on promos at the ...

  Tagged: Email Content, Email Lists, Email Marketing, Measuring Emails, Subject lines
  
• 12.05.11
  Excerpts from the consumers- Hear what they have to say! Advertising and Branding | (0)

  On this Monday, as we all struggle back to work leaving our Sunday behind to embrace the world of Marketing and Sales, we at NexSales took the opportunity of compiling a list of quotes from the Consumers to give your week a kickstart. We've been told often the importance of hearing what the consumers say. This list may not be specific to any particular business, but if you're a marketer, you better hear this side of the story. Here is the list of quotes from the ones who buy your products: 1. "We are not eyeballs or end-users or consumers. We are ...

  Tagged: Advice from the consumers, Customer Relationship Management, Customer Satisfaction
  
• 12.02.11
  Prerequisites for marketers who wish to use Social Media for Lead Generation Lead generation, Social Media Marketing | (0)

  There are a couple of important factors to consider when investing in Social Media for lead generation: Your social media team size. The amount of time you're willing to invest in Social Media. These two factors should allow you to carefully choose the Social Media channels you can invest it. For instance, Twitter would require a relatively smaller investment in terms of time and effort than say Digg or Mixx. Also, a one or two person Social media team would mean that you are better off concentrating your efforts only on a select few Social Media Channels (My opinion, people may choose to spread their efforts). Once you ...

  Tagged: dell, Lead Gen, Social Lead generation, Social Media Marketing
  

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