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November 2011

The Archives

• 11.16.11
  The art of identifying online influencers to promote branding Advertising and Branding | (0)

  The first step to reaching Influencers (who can provide a tangible lift for your brand) is learning how to single them out amidst the Internet buzz. This may seem like finding needles in haystacks initially, but a true trendsetter has the ability to make an announcement and generate a spike of activity in the digital world, similar to the wake created when a large ship passes by. These spikes can be measured in the form of how many people are in that person’s sphere of influence. Once you recognize the spikes, you can spot the Influencer creating them. Locating these ripples ...

  Tagged: Advertising and Branding, Branding, Social media and Branding, Social Media Influencers, Social media Outreach, Tracking Klout
  
• 11.15.11
  Conventional Marketing VS Social Media Marketing: Importance of a content based approach Social Media Marketing | (0)

  Sure, everyone says you should be using social media, but can you really use it effectively for the critical tasks you get paid to accomplish as a marketing professional, like lead generation and helping your company’s sales team move the needle? Truth be told, no one is an expert here. Social media is new to all of us, and even the founders of big social sites like Facebook and Twitter are still searching for their business models by changing a little everyday. However, social media is at the same early stage of development that ...

  Tagged: B2B Marketing and Sales, Content Marketing, Conventional Marketing Vs Social Media, Social Lead generation, Social Media Marketing
  
• 11.14.11
  4 Email Marketing approaches to consider before you run a campaign Email Marketing | (0)

  According to a survey organized by BtoB Magazine in January 2011, 63% of respondents would like to increase spending on email marketing in 2011. This is not surprising since 72% of those respondents answered that Return-of-Investment (ROI) on their email marketing campaigns is excellent. There is a right way and several wrong ways to use email marketing as a tool to increase your prospects list and encourage them to buy from you. This post talks about a need for disciplined approach to the process of Email Marketing, in the areas mentioned below: 1. Strategy: Email Nurturing strategies are a subset to the processes of lead generation ...

  Tagged: A/B testing, B2B Email Marketing, Click through rates, Content Library, Content Marketing, CTR, Email Content, Email Hygiene, Email Marketing, Email Strategy, Opens
  
• 11.11.11
  3 Dimensions to measuring customer engagement in B2B Marketing B2B Sales and Marketing | (0)

  To derive business success in B2B Marketing, a company needs to ensure that it drives customer satisfaction, trust and a positive rapport. This formula is especially effective when thinking about customers - their experiences; what you want them to feel, think and do; and what kind of processes and systems you need to build to support them. This is an area that can get extremely complex but one of the simplest ways is to look at the three dimensions of Recentcy , Frequency and Value that has been discussed often by marketing practitioners around the globe. This model suggests the following: - Recentcy - ...

  Tagged: B2B Marketing, crm, Customer Engagement, Customer Satisfaction, Lead Gen
  
• 11.09.11
  Lead Generation and right way to find out the shelf-life of your lead Lead generation | (0)

  In today's world everyone is looking for immediate gratification. A good rule of thumb is to followup on a lead within 24 hours but the sooner the better. If you are able to contact your lead immediately, they will still have your product or service on the brain. Strike while the iron is hot. The fact that you start losing value right away is reason enough for you to make every attempt to contact the lead within minutes from the time they submit a web form or leave a message. Here are a few reasons why: It Can Reduce or Eliminate Your Competition Think about ...

  Tagged: B2B Lead Gen, crm, Lead Generation. Followup
  
• 11.07.11
  Landing Page Optimization: How much is too much for testing B2B Lead Generation? Lead generation | (0)

  According to Marketing Sherpa’s Landing Page Handbook, improving your landing pages can increase your conversions by 40% or more. Perhaps the largest difference between business-to-consumer (B2C) and business-to-business (B2B) pay-per-click is that the post-click goal for most B2B marketers is to capture a lead, not make a sale. This means that B2B companies must focus on converting clicks into leads as much as they focus on getting clicks in the first place. Landing pages are critical to making this happen. From the prospect’s perspective, clicking on your link is easy and doesn't cost (them) anything. In contrast, converting and becoming a lead ...

  Tagged: B2B Marketing and Sales, Landing Page Optimization, Lead Gen, Lead generation, Lee Odden, LPO, Marketing Sherpa's Landing Page Handbook
  

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