Social Media Case Study- Diesel
Diesel Anniversary Sale
Category – Short term campaign
Diesel, a cult fashion brand has been a global power house leading the way with breakthrough fashion trends for several decades.
Diesel has always created clutter-breaking communication across media – ATL, BTL, in-store, digital; with innovations extending to their video catalogues, crazy viral videos, ads, in-store communication (like Sex Sells), product promos (Kick Ass campaign for sneakers) etc.
Diesel set shop in India in April 2010 launching its first store in The Palladium, Pheonix Mills, Mumbai with a highly successful party which featured creative marketing devices and props to build hype around the brand as well ...