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October 2011

The Archives

• 10.29.11
  Marketing Sherpa B2B Summit 2011: Insights from the insiders B2B Sales and Marketing | (0)

  Having been a part of two of the most impressive and informative summits of the year; Marketing Sherpa B2B Summit 2011(Boston and San Francisco), we at NexSales see no reason to keep the knowledge and marketing tips from you. Here is a list of some amazing ideas that were shared at the summit by our very own industry experts. We don’t guarantee you a definite increase in ROI, but you’re sure to go back to work on Monday with a bunch of insights you could implement in your campaigns. Here is a list of ideas we’ve compiled, which have generously been ...

  Tagged: B2B Marketing, Daniel Burstein, Dr. Flint McGlaughlin, Email Marketing Insights, Jay Baer, Kristin Zhivago, Marketing funnel, Marketing Sherpa B2B Summit 2011
  
• 10.24.11
  All work and more play at the Marketing Sherpa B2B Summit with NexSales’ B2Bingo Uncategorized | (0)

  About 3 weeks ago we witnessed marketers and B2B experts all together for one common agenda at the Marketing Sherpa B2B Summit 2011 that went beyond great B2B marketing ideas. The agenda was to help marketers and field experts to further optimize  their  marketing/sales funnel with a systematic process for implementing proven strategies. Bringing this to life were the contributing thought leaders like Dr. Flint McGlaughlin, Brian Carroll, Jeffrey Rice, Jay Baer and Jen Doyle from the MECLABS team, as well as more than 20 B2B marketing experts who shared their experience and tested successes. We also designed a ...
• 10.10.11
  …Because you were guessing: Marketing Mistakes to be wary of B2B Sales and Marketing | (0)

  Feeling broken and over-worked even with your marketing efforts lately? Do people take every chance to tell you that 'marketing standard have been low very often'? There has to be something wrong you're doing. Not that you don't know your work. Infact, we argue that you know best, which is why you are, where you are. Everyone makes mistakes and takes hasty decisions, specially us marketers. Given the tight deadlines and delivery pressures, we'd be surprised if you didn't. The biggest mistake, although, you could ever make: Guessing! There’s absolutely no reason for you to not know what your customers are thinking. ...

  Tagged: Marketing Guesses, Marketing Mistakes
  
• 10.06.11
  Top 10 Lead Generation ideas for your business Lead generation | (0)

  The good news: directly above this bucket are 10 faucets. We can call them "lead faucets." The bad news: many Realtors don't use them. That's unfortunate, because each lead faucet has powerful potential. And just a little tinkering can mean a steady gush of leads that will keep your bucket filled to the brim. Let's look at these 10 'faucets' by Bob Corcoran and how to create a fire hose-strength flow on your lead gen campaigns. 1. Past clients—Vital because their referrals come with an implied endorsement of your services. Put past clients into two categories: A - Those who've given you referrals, and B ...

  Tagged: B2B Lead Gen, Lead Generation Ideas, Lead Generation Tips and best Practices, Sales Funnel
  
• 10.05.11
  Social Network Ad Revenues to Reach $10 Billion Worldwide in 2013: Social Update Advertising and Branding, Social Media Marketing | (0)

  LinkedIn ad revenues at $140.8 million this year While many a companies still believe Social Media is a fad, recent findings by eMarketer estimates that Worldwide social network ad revenues will reach $5.54 billion this year, with just under half that amount, $2.74 billion, coming from the US market. Revenue growth is solidly in the double digits in the US, but even more rapid growth elsewhere will mean spending outside the country will account for a slightly greater share each year. By 2013, non-US revenues will make up 51.9% of the total, which will hit nearly $10 billion worldwide. In the US, social ...

  Tagged: Ad Revenue, Branding, Digital Media News, eMarketer, Linkedin ad revenue worldwide, Social Media Marketing, Social Network ad revenue worldwide, Social News, Social Update. Advertising
  
• 10.04.11
  Social Media Case Study- Diesel Social Media Marketing | (0)

  Diesel Anniversary Sale Category – Short term campaign Background Diesel, a cult fashion brand has been a global power house leading the way with breakthrough fashion trends for several decades. Diesel has always created clutter-breaking communication across media – ATL, BTL, in-store, digital; with innovations extending to their video catalogues, crazy viral videos, ads, in-store communication (like Sex Sells), product promos (Kick Ass campaign for sneakers) etc. Diesel set shop in India in April 2010 launching its first store in The Palladium, Pheonix Mills, Mumbai with a highly successful party which featured creative marketing devices and props to build hype around the brand as well ...

  Tagged: Diesel Clothing, Diesel Fashion, Diesel India Case Study, Digital Marketing, Social Media Case-Study, Social Media Markting
  

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