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September 2011

The Archives

• 09.30.11
  Social Media Update: Google Analytics Releases its Real Time Dashboard as Enterprise Tier and what it means for your Website Social Media Marketing | (0)

  To be at par with the fast moving world of the Web, Google Analytics unveils the Google Analytics Real-Time, which will give you a real time up-to-the minute update on whatever is happening on your website and more. The new metamorphosis of Google Analytics will be in the form of a set of new reports as against other players in the domain such as Chart-beat, which analyses how people are on your site and how much traction each article is generating. Prior to this upgrade, Google Analytics was reported, relatively slower with no real time tracking, by its users. John Jersin from ...

  Tagged: Google Analytics, Google Analytics real time, social media, Social Media Marketing, Website Tracking, Website Tracking Tools
  
• 09.27.11
  NexSales at the Marketing Sherpa B2B Summit 2011: Day 1 overview B2B Sales and Marketing | (0)

  We’ve heard that a day spend both learning and having fun is a day well spent. This is exactly what we had in mind when we designed B2Bingo for the Marketing Sherpa B2B Summit 2011; a game you play with your phone or tablet as the speakers progress with their speeches to win exciting prizes. Day 1 of this game was intriguing as we witnessed people like: Julie Waite, Daniel Burstein, Michelle Loban, Tod Lebo, Paul Clowe and many others actively participating and tweeting to us. Talking of Speakers, it was a wonderful experience for marketers to receive training from Dr. ...

  Tagged: B2B Summit 2011, B2Bingo, Daniel Burstein, Marketing Sherpa B2B Summit 2011 Boston, Marketing Sherpa Benchmark Reports, nexsales, Paul Clowe, Tod Lebo
  
• 09.21.11
  Social Media Case-Study- Tron Legacy Social Media Marketing | (0)

  Tron Case Study Agency: NexSales's 'Flarepath' Background Tron Legacy, a sequel of the internationally acclaimed sci-fi film Tron that released in the year 1982, hit the Indian screens in Dec 2010. Though Tron is a well known name globally, the Indian audience was unacquainted with this title and unfamiliar with the plot of the film. A need to build interest in the film was imperative to draw the audience to the theatres. Executive Summary The USP of Tron Legacy lay in the protagonists building their own army in the ’good vs evil’ fight.  Using this theme, the potential of Facebook was explored to ...

  Tagged: Flarepath, social media, Social Media Case-Study, Sony, Tron Legacy
  
• 09.19.11
  Lead Generation and Lead Nurturing- Tips to help you make the most of your efforts Lead generation | (0)

  If a certain Mr Smith is busy searching for a solution, you generate interest but fail to follow up. How long before you’ve blown your window? He might be real excited right now, but how long does it take for the lustre to wear off and your lead to go elsewhere and begin to lose value? In brief, have you ever considered the shelf life of your lead? ‘As Soon As Possible’ should ideally be your watch word. But ASAP is definitely not the answer if it means that the mismatch between sales process and buying process timing has resulted in ...

  Tagged: B2B Lead Gen, Lead Data, Lead Gen best Practices, Lead Gen Tips, Lead generation, lead nurturing, Nurturing Leads, Sales Team Efforts
  
• 09.16.11
  Content Marketing: What’s in a headline? Advertising and Branding, Email Marketing, Social Media Marketing | (0)

  Most social media surveys claim that 80% of readers and viewers get drawn to headlines. If the previous fact left you baffled, statistics state that only 1% of the respondents said that they ignore headlines. We have no doubts about the importance of a headline complementing your content. If you still do, read more. You may never underestimate the power of an impressive headline: Headlines being critical to your success, you may want to ensure that you spend some time to formulate great headlines. Use these tips to formulate a good headline for your content: -          Including a particular word in your ...

  Tagged: b2b email marketing headlines, Content Marketing, how to formulate a headline
  
• 09.13.11
  Data Quality: Root Causes of Data Quality Issues for most Companies Database Management | (0)

  The reasons for bad data quality include fast changing business dynamics, systems management gaps, un-controlled application proliferation and people issues. Before one looks at how to improve data, its prudent to understand the root cause, or the events, which result in data quality deterioration or brings out the existing data quality issues. Business Dynamics Change •              Company expands to new markets. •              Company purchases another company and consolidates varied set of disjoint applications. As the business integrations for acquired or merged businesses is bound by deadlines, many short-cuts are made to 'make it happen', while taking known or unknown risks to the Data ...

  Tagged: Data Quality Challenges, Data Quality Issues, Database Management, Database Marketing, Direct Marketing, High Data Quality, list building
  
• 09.09.11
  7 ways to keep your Sales Team motivated: B2B Sales Tips B2B Sales and Marketing | (0)

  Many managers mistakenly think that money is the prime motivator for their employees. However, according to surveys by several different companies, money is consistently ranked five or lower by most employees. So if money is not the best way to motivate your team, what is? Employees' three most important issues according to Kelly Robertson from FrugalMarketing.com are: Respect A sense of accomplishment Recognition.Yes, money is important but it is not as critical as these other components. Taking these into consideration, let's explore seven ways to keep your team motivated: 1. Involve them: Many employees want to be involved in the ongoing development and progress of their ...

  Tagged: B2B Sales and Marketing, b2B Sales Tips, Keeping your Sales team motivated, Sales and marketing Tips, Sales Power, Sales Tips
  
• 09.08.11
  How to get started with building an Email List yourself: Email Marketing Tactics Email Marketing | (0)

  Building your email list should be one of your top most critical marketing goals. Every goal needs planning and strategizing. Here are a few tips and best practices for the some of the businesses that still haven’t built an email list of subscribers that can help them with their long term marketing efforts. So, what are some of the key tactics that can help you build that valuable email list? Understand your who you want to attract (target market) – Like every other marketing activity you plan to do, you must understand who you are trying to attract and why. Use an email ...

  Tagged: B2B Email Marketing, Email Marketing List, Email Marketing tactics
  
• 09.05.11
  Reaching the Decision Makers- Top most B2B Priority and Challenge- Best Practices and Tips B2B Sales and Marketing, Lead generation | (0)

  According to David Kirkpatrick, “When anything from cold call sales all the way to reaching out to customers — the gatekeeper. That’s the person somewhere along the trail of that phone call takes that simply says, “No, you cannot speak with that person.”” He makes much sense here. Whether you have a teleprospecting team making these nurturing calls for you or it is the CEO speaking to your most valued customer/business prospect, you must make sure that you have more than just a great script to go all the way. ‘Reaching the decision makers’ has supposedly been the greatest B2B challenge for cold ...

  Tagged: B2B Sales, Cold Calling Tips, Industry Expert Advice, Jumping Gatekeepers, Lead Generation Tips and best Practices, lead nurturing, list building, Reaching Decision Makers
  

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