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July 2011

The Archives

• 07.28.11
  Importance of Direct Mailing and tactics by David Ogilvy Database Management | (0)

  With Email Marketing blooming and taking over traditional marketing techniques, many firms seem to have increased their budgets for modern mailing and marketing campaigns. For professionals like us, it is important to know that Direct Mailing is anything but a traditional marketing technique. Infact, it is a thoughtful yet contemporary strategy that marketers and advertisers over the years have come to use and benefit from it. Just when we were all ready to presume the fall of Direct Marketing, we heard David Ogilvy speak of it with more passion than he has ever spoken of his agency. In this video attached ...

  Tagged: Database Marketing, David Ogilvy, Direct Mail Lists, Direct Mailing, Email Marketing Lists, list building
  
• 07.27.11
  Community Management: How to build a community around a website that hasn’t been launched? B2B Sales and Marketing | (0)

  You have a website in the making and you want to keep a ready base of customers, fans and passersby for your start-up enthusiastically. As a community manager would suggest, selling the vision of what you want to accomplish with the site, it would be ideal to collect email addresses so you can notify prospects that will be interested to know more about your business when it launches. But that’s not all. Sharing your plans, designing a start page with links to where you want to build your community (e.g. Facebook fan page) are few other things you could work upon. ...

  Tagged: B2B Sales and Marketing, Community Management, Content Marketing, Website Launching Tips
  
• 07.25.11
  Why B2B Marketing is similar to ‘Barter System’ and its Marketing takeaway B2B Sales and Marketing | (0)

  When marketing is discussed, types and methods of marketing are laid down and pondered upon. Whether it is Direct Marketing, Social Media Marketing, Telemarketing or plain blogging, what matters most is what you provide and how your consumers and prospects can make the most of it. In all precision, Marketing is more about what your consumers take back home and what they do with it. You own Apple and you have an upcoming product update release; just talking about your product and its features is enough to generate hoolah in the market. But not every company is Apple and not every ...

  Tagged: B2B Marketing, Barter System Marketing, Social Media Marketing
  
• 07.05.11
  Lead Generation Tips: Driving quality, technology and effort into a positive Lead Gen Campaign B2B Sales and Marketing, Lead generation | (0)

  Is your sales team facing an Information Overload? Are they apparently working on a big bag of leads sent to them from the Marketing team? It seems like you have enough to keep your sales people busy; but is it enough to create the desired business? In most companies, it’s a standard procedure for the marketing team to employ a mix of social media, list building, email marketing, cold calling, database services  and so on to compile a list of so-called ‘leads’. This is then passed on to the Sales team to process and convert into ‘sales’. Considering the time and ...
• 07.04.11
  Using Facebook for B2B Social Media Marketing: Success Stories Social Media Marketing | (0)

  Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a Business Page for their B2B Company.  According to Jeffery L Cohen, “There are two basic things you need to know about managing a Facebook Page for a B2B company. The first is that you must post compelling content that people who like the Page will engage with. This is especially true since Facebook introduced the EdgeRank algorithm, which only shows popular content in the newsfeed. The second thing to know is that you ...

  Tagged: b2b, B2B Marketing, Facebook
  
• 07.01.11
  Marketing Comic Strips B2B Sales and Marketing | (0)

  Just as we do every week, this week yet again, we bring to you 2 comic strips so you can welcome the weekend. Difference Between Optimism, Pessimism and Marketing: Marketing Morals:

  Tagged: B2B Marketing Strips, Marketing Moral
  

recent posts

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• Blogs and Banter in the world of brands: 8 Things you ought to know about blogging
• A good time to invest in Social Media, or not: Find out what’s best for your business
• 5 Things to keep in mind before creating a content strategy for your B2B Blog