NexSales – B2B LeadZine

Email Marketing is a cost effective alternative to Direct Marketing, but can hardly replace it. Yet, emails are the quickest, cheapest, most delivered and by far, the most simple of all ways to convey your message to anyone across the world.

We do not guarantee that email marketing tips and tricks will make you rich overnight. Yet, there are several things that you can use in combination that will drastically improve your results with email marketing. In this article we share with you some of our tips and tricks, as well as go over some of the best practices to ensure that your campaign is effectively reaching your subscribers and not turning them off altogether:

Tips:

-      When your campaign suggests sending multiple emails to a person, try to avoid sending more than one affiliate link in the first two emails

-      Have a clear call to action. This means that you are very clear to them and how they go about signing up your list or whatever it is that you are promoting. Assuming a ‘yes’ to receive emails without informing your customers about it about clearly may mean loss of subscribers

-      Use HTML to give your e-mails a nice and easy appearance, as opposed to plain text

-      Try to avoid sending emails with images attached. This is because some spam filters often block images or portray them to be insecure. This results reluctance from your subscribers to open the mails

-      When sending out emails with affiliate links either use complete URLs or encode your links with HTML. Sometimes, shortened links are not clickable and often result in drastic fall of your click through rates

Best Practices:

-      Personalize the emails you send to your subscribers. This will bump up your conversion rates, forcing your subscribers to believe that you’re emailing to them personally

-      When setting up confirmation e-mails, be sure to include opt-in links or what is commonly referred to as a ‘double opt-in’. This means that at the top of the e-mail you should have one opt in as well as having one at the bottom of the e-mail. This will give you more conversion rates

-      Ensure that subscribing and unsubscribing to your emails is a hassle free task for your visitors. Make them travel all around your website and you will see the bounce rate growing

-      Inform your subscribers exactly what they will be getting. Also remember that, what they get in return should be something that benefits them or solves their problems in some way or another

-      Do not underestimate the importance of a ‘thank you page’. Creating one will tell your visitors to white list your e-mail address into watching their spam box ensuring your e-mail doesn’t end up there. This also is a very courteous and personal way to warm them up to you

-      Whether you are promoting an auto responder series or newsletter you must have a specific dedicated support address in which visitors can ask questions. If visitors cannot ask questions on what you’re promoting there is no way that you’re going to reach your full potential in your e-mail campaigns