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June 2011

The Archives

06.30.11

Why Email Marketing cannot be measured by Clickthrough rates alone: Marketing Sherpa Email Marketing Metrics Report Email Marketing | (0)
Email Marketing being a crucial part of marketing, has become increasingly important to track results. Methods to track your email marketing campaign results have been discussed over time. A recent report by our partners, Marketing Sherpa, reveals that it is not half as crucial what method you use for tracking, if you don’t know what you’re tracking. This statement makes complete sense because metrics are campaign driven. If you have a high clickthrough rate for your Email Marketing Campaign that was meant for brand awareness, it suggests that you have attained your goal. But for a sales campaign or a Landing ...

Tagged: B2B Marketing and Sales, Email Blasts, Email Marketing, Email Marketing Click Through Rates, Email Marketing Measurement Metrics, Marketing Sherpa Email Marketing Metrics report
06.28.11

5 must-watch presentations for Marketers: Tips, Best Practices and Statistics B2B Sales and Marketing | (0)
Just as Seth Godin puts it, “The only way to grow as a marketer is to better than the good”, but being good comes with practise and not overnight. This is why marketers call themselves practitioners and eventually are upgraded to a status of an ‘expert’ by the industry critics. Practice takes hard work and consistency; we have no doubts about that. Yet, ideas seem to strike when you come across ideas of those who excelled. Here are 5 must-watch presentations for marketers that will help you climb from being a ‘practitioner’ to becoming an ‘expert’. - 101 Awesome Marketing Quotes 101 Awesome ...

Tagged: B2B marketing tips, Marketing Best Practices, Marketing graphs and statistics, Marketing Videos
06.27.11

Importance of Email Marketing and Increase in budgets for 2011 Email Marketing | (0)
It‘s no surprise that customer retention and lead generation are very important in today‘s economy and are the objectives that email marketers are working hardest to achieve. We bring to you two exclusive reports of our partner and client, Marketing Sherpa on Email Marketing Objectives and Increase in budgets of Email Marketing below: Email Marketing Objectives Ranked by Importance: According to Marketing Sherpa, “A focus on retaining existing customers is a logical objective for cost-conscious organizations trying to offset the impact of a recession. After all, it‘s far less expensive to retain a customer you already have than to find and acquire ...

Tagged: B2B Marketing, B2B Reports, Email Marketing Budget Report, Email Marketing Objectives, Marketing Sherpa Email Marketing Reports
06.24.11

Data Quality and B2B Marketing Comic Strips B2B Sales and Marketing, Database Management | (0)
Just as we recommend, create or publish light-hearted comic strips that help you welcome your weekend with an approving nod and an understanding grin; this week, yet again we bring to you two Dilbert Comics that speak of 'Data Quality' and 'Marketing'. We hope you enjoy these inside sales jokes as much you enjoy your weekend.

Tagged: Data Quality Comic Strips, Dilbert Comic Strips, Marketing Comic Strips
06.23.11

Content Marketing: 10 Words to avoid while generating content for your B2B marketing campaign B2B Sales and Marketing | (0)
Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In today’s social media driven B2B space, Content marketing stresses on delivering high-quality, relevant and valuable information to prospects and customers and in-turn drive profitable consumer action. What you write and present does more than just retaining reader attention and improving your brand loyalty. B2B Marketing and Sales is a content driven genre for the simple reason that it is perceived as a means of persuading decision-making. In simpler words, a prospect will buy if you ...

Tagged: B2B Marketing, B2B Social Media, Caroline Gilmour, Content Marketing, PR Communication
06.22.11

Direct Mailing: 5 steps to a successful campaign Database Management | (0)
As consumers move their media preferences toward customized, one-to-one vehicles such as iPods, satellite radio and TiVo®, marketers are challenged in managing multi-channel messaging opportunities. That’s why mailstream marketing – the direct mailing of marketing materials that lead to other channels continues to be the fastest way to optimize customer communications. Traditional mail has maintained a great deal of usefulness, relevance and profit potential in the marketing mix. According to the Cable & Telecommunications Association, 70 percent of American consumers prefer to receive advertisements and promotions by mail. Letters, including transactional mail, constitute a $36 billion dollar industry in the U.S. alone, ...

Tagged: Accuracy Rates, B2B Marketing, B2B Sales, Best Practices, Direct Mail Campaign, High Data Quality, Key Takeaways, Mailstream Marketing, Tips
06.21.11

A complete guide to tips and best practices for Email Marketing Email Marketing | (0)
Email Marketing is a cost effective alternative to Direct Marketing, but can hardly replace it. Yet, emails are the quickest, cheapest, most delivered and by far, the most simple of all ways to convey your message to anyone across the world. We do not guarantee that email marketing tips and tricks will make you rich overnight. Yet, there are several things that you can use in combination that will drastically improve your results with email marketing. In this article we share with you some of our tips and tricks, as well as go over some of the best practices to ensure that your campaign ...

Tagged: B2B Email Marketing, B2B Marketing, Best Practices, Email Marketing, Email Marketing Tips, Lead generation, Opt-in Lists, Opt-out, Subscribe
06.20.11

Lead Generation Case Study: Importance of Appointment Setting for your business Lead generation | (0)
When you have a business and decide to invest in lead generation, appointment setting is one thing you must concentrate on to pull more sales strings. It is the most effective and workable Business-to-Business communication tool to give you soaring profits. However, with the changes in emerging times, it is effective to have an appropriate policy to attract prospective clients. This system requires a well-managed pre-planned program to convince people and make them listen to you properly. This is reason why, the system is gaining popularity as it never had. Positive Aspects of Appointment Setting Process: 1. Appointment with decision maker The ultimate ...

Tagged: Appointment Scheduling, Appointment Setting, B2B Sales, Lead generation, Lead generation Campaigns, Lead Generation Case Study
06.18.11

Social Media Marketing: Ways to get your consumers to spread the word using Blogs and Forums Social Media Marketing | (0)
Social Media Marketing is a wide-spread phenomenon. It’s a green alternative, a cost efficient marketing tactic and a two way communication streak. But there’s more to Social Media than just social networking sites. Content Marketing is an important factor of Social Media and is increasingly gaining substance. ‘Blogs’ and ‘Forums’ are coming to become an integral part of it. One of the attractions of social media is that it gives customers a way to get more personal with your company. It allows them to feel that they are special because you are making yourself accessible to them. Even if you aren't ...

Tagged: B2B Marketing, B2B Social Media, Content Marketing, Cost Efficient Marketing, Green Marketing, Green Solutions, Social Communication, Social Media Marketing, Viral Marketing, Word-of-mouth
06.17.11

Bloggers do a lot more than just ‘Blog’: Comic Strips B2B Sales and Marketing, Social Media Marketing | (0)
Most bloggers I’ve spoken to say, “I didn't want to be a blogger, but now I can't stop”. The best thing about blogging is you a get media status. The downside of being a blogger is people think you are media. When a huge part of your career is in publishing technology, as a blogger, it is natural being a technical geek and itching to publish and communicate. With this itch comes the obsession to connect with your fellow counterparts. Below are two ‘Blogger Centric’ comic strips we’ve taken the liberty to compile and share, which speak for themselves and all the bloggers ...

Tagged: B2B Comic Strips, Blogging, Social Media Marketing

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