For those of you who don’t know, the American Marketing Association describes Green Marketing is the marketing of products that are presumed to be environmentally safe.
It being Earth Day today, Marketing Sherpa is providing information on green marketing from an industry expert. Shel Horowitz, a green marketing consultant, along with Jay Conrad Levinson, the co-author of “Guerilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet” (published by Wiley in January 2010.) have been interviewed.
Take a look at this post for a Green Perspective: ‘Green Marketing 101: How and Why you should be interested’.