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April 2011

The Archives

• 04.29.11
  Top 20 Lead Generation Quotes: Insights from the insiders Lead generation | (7)

  For all you Lead Generation enthusiasts, we dive into the pool of content and pick out the top 10 quotes that we think might interest you: “Lead Generation excels when a campaign is looking to capture a piece of factual intelligence that could never be modelled or predicted through profiling and sophisticated propensity algorithms.” -Chris Cunningham, Phruit. “Rather than sitting at a trade show table for hours on end, or sitting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the Internet.” –Laura Lake, About.com “The lead ...

  Tagged: B2B Marketing, Lead generation, Lead Generation Experts Quotes, Lead Generation Quotes, marketing, Quotes
  
• 04.26.11
  Google’s Panda update causes outranking of your original content Social Media Marketing | (1)

  When Google launched Panda update this year, they claimed to have aims towards dropping down the duplicate and notorious websites that may have low quality or unsuitable content. This change, or as Google calls it, ‘improvement’, has created a lot of buzz on the social space because of its effects on websites and illegitimate content being republished. ‘A strange result of this update, which Google’s Search Quality testers were expected to track, but didn't, is that  high-quality, original content produced by the websites who were negatively impacted is now being outranked by the exact same content, republished by scrapers who have given ...

  Tagged: B2B Marketing, Google, Internet Marketing, News, Panda Update, Search engines, SEO, Social Media Marketing, Website
  
• 04.26.11
  3 steps to give your Social Lead Generation Process a kick start Lead generation | (3)

  ‘Social Lead Generation’, as Christopher Hosford explains in his post, 'Social lead generation: A work in progress' , is the use of social media for lead generation purposes among digital marketers. Here are a few steps to successfully implement Social Lead Generation Process: 1. Be an active participant: Being a part of social media as a brand or company helps you know what your clients are talking about. It gives you a starter for your next marketing campaign and social media being considerably inexpensive, leaves you with opportunities to experiment with. Participating in social media conversations often makes you more approachable from the client’s ...

  Tagged: b2b, B2B Marketing, Facebook, Lead generation, lead nurturing, linkedin, marketing, Social Lead generation, social media, Social Media Statistics, twitter
  
• 04.22.11
  Green Marketing: A profitable and eco-friendly green perspective B2B Sales and Marketing | (1)

  For those of you who don’t know, the American Marketing Association describes Green Marketing is the marketing of products that are presumed to be environmentally safe. It being Earth Day today, Marketing Sherpa is providing information on green marketing from an industry expert. Shel Horowitz, a green marketing consultant, along with Jay Conrad Levinson, the co-author of “Guerilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet” (published by Wiley in January 2010.) have been interviewed. Take a look at this post for a Green Perspective: 'Green Marketing 101: How and Why you should be interested'.

  Tagged: Earth Day, Green Marketing, Green Perspective, Guerilla Marketing Goes Green, Jay Conrad Levinson, Marketing Sherpa
  
• 04.21.11
  Top 100 ways to make money quickly or formulate an impressive headline? Email Marketing, Lead generation, Social Media Marketing | (1)

  Most social media surveys claim that 80% of readers and viewers get drawn to headlines. If the previous fact left you baffled, statistics state that only 1% of the respondents said that they ignore headlines. We have no doubts about the importance of a headline complementing your content. If you still do, read more. You may never underestimate the power of an impressive headline: Headlines being critical to your success, you may want to ensure that you spend some time to formulate great headlines. Use these tips to formulate a good headline for your content: -          Including a particular word in your ...

  Tagged: Content Marketing, Conversation Rates, Driving traffic, Email Marketing, Headline, Lead generation, Social Media Survey
  
• 04.19.11
  B2B Email Marketing: Top 4 areas that need a disciplined approach Email Marketing | (9)

  According to a survey organized by BtoB Magazine in January 2011, 63% of respondents would like to increase spending on email marketing in 2011. This is not surprising since 72% of those respondents answered that Return-of-Investment (ROI) on their email marketing campaigns is excellent. There is a right way and several wrong ways to use email marketing as a tool to increase your prospects list and encourage them to buy from you. This post talks about a need for disciplined approach to the process of Email Marketing, in the areas mentioned below: 1. Strategy: Email Nurturing strategies are a subset to the processes of lead ...

  Tagged: B2B Email Marketing, btoB Magazine survey, Email Marketing Campaign and Strategy, Email Marketing ROI, Forrester Research
  
• 04.17.11
  Content Marketing: Managing your content B2B Sales and Marketing | (1)

  Does your company create content just for the sake of having it? Does it have enough content, but not enough relevant content? Do you struggle between quality and quantity when it comes to generating content for your brand? There is a lot more to content than just white papers. Everything from blog posts, videos, photographs, advertising copy, Twitter feeds, testimonials, Webcasts, banners, wall posts, comments—is content. Now, with so many of these floating on the Internet space, it’s a knotty business. So what is it that you must do to make sure your content stands out from the rest of those firms? Browsing through ...

  Tagged: B2B Content, Content Marketing, Content Quality, Content Quantity, White Papers
  
• 04.08.11
  Alignment of Sales and Marketing: Key ingredient to effective business management B2B Sales and Marketing | (0)

  "More leads is just what we need!" says the sales manager. "So what happened of the ones we gave you last month?" enquires the marketing manager. "Those leads weren’t good enough" comes the reply from the frustrated sales manager... and so goes the never-ending lead "quality vs. quantity" debate that both the Marketing and the Sales departments have been trying to win. It’s not just about the ‘Quality vs Quantity’ argument anymore. With each passing year, implementing appropriate technology that helps align both teams has become necessary for an organisation to grow and sustain this market. This stereotypical back and forth blame-game ...

  Tagged: b2b, B2B Marketing, B2B Sales, Sales and Marketing Alignment
  

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