Content Marketing: Managing your content
Does your company create content just for the sake of having it?
Does it have enough content, but not enough relevant content?
Do you struggle between quality and quantity when it comes to generating content for your brand?
There is a lot more to content than just white papers. Everything from blog posts, videos, photographs, advertising copy, Twitter feeds, testimonials, Webcasts, banners, wall posts, comments—is content. Now, with so many of these floating on the Internet space, it’s a knotty business. So what is it that you must do to make sure your content stands out from the rest of those firms?
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