We’ve been working on a whitepaper over the past couple weeks that highlights best practices for marketing automation to support sales, based on our experiences from various client engagements. A new report from Gartner supports some of our insights and learning.
The Gartner publication, “Marketing Essentials: How to Automate B2B Lead Nurturing”, authored by Richard Fouts, elaborates why Leads fall through cracks and how automation can help prevent this while using low-cost online nurturing techniques. He mentions, “(Automated) lead nurturing improves both the buyer experience and the seller process”.
What really got us all kicked was the part where he mentioned Nex-sales as a consultative partner for targeted list building.
“You can also use consultants such as Nex-sales [and others] that do more than broker the usual prospect list, but rather validate prospects that fit your segmentation criteria with additional research, including tele-phone support.”
This is a proud moment for all of us at Nex-sales and we look forward to many such milestones.
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